#AHIF Updates: Shifting Market Frontiers: Africa Rising,

The Africa Hotel Investment Forum (AHIF) is attended by the highest calibre international hotel investors of any conference in Africa. It is the leading hotel investment conference that connects business leaders from the international and local markets, driving investment into tourism projects, infrastructure and hotel development across Africa.

As some areas of the globe become over-farmed, over-populated, or otherwise reach their maximum potential, others gain prominence for their unexploited potential. To ensure future growth, businesses will have to adapt to the changing demographic, economic and technological reality bringing new markets from frontier into the spotlight. "Shifting Market Frontiers: Africa Rising", builds on this framework and analyses the increasing significance of the African market, the diversity of African consumers as well as opportunities and challenges across key consumer industries in Africa.

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