The Secretary-General of the United Nations World Tourism Organization (UNWTO) Amb. Zurab Pololikashvili has admonished the world and African tourism leaders to showcase the brighter and positive side of Africa.
Mr Pololikashvili said this when he was addressing ministers, participants and the media at this year’s Investour conference on the sidelines of the FITUR International Tourism Fair.
He said, “We need to show the world the good news coming out of Africa, if we do so it will create business opportunities.’’
He urged stakeholders of the tourism sector across the world to work together to highlight the b postives that Africa has to offer.
He added that, the continent has huge potential and UNWTO will help to bring tourism development closer to the people.
The 9th Investour was held during FITUR and recorded the highest number of Tourism ministers at the event. It was Amb Zurab Polokashvili first Investour since assuming office this January.