Minister of Tourism, Tokozile Xasa, has announced that South African Tourism will launch a tourism initiative called ‘What’s your 100 Madiba experiences’ to promote travel and tourism through the legacy of the late former President, Nelson Mandela.
Xasa honoured Mandela at the launch of the Commemorate Initiatives in Celebration of the Mandela’s centenary, at the Nelson Mandela Museum in Mthatha, Eastern Cape.
“This initiative will promote travel and tourism through Mandela’s legacy. 100 sites across the country and in all nine provinces that relate or connect to Nelson Mandela’s legacy will be identified. These will become ‘must visit’ sites during the course of 2018, both for domestic and international visitors,” said Xasa.
The Minister added: “People will be encouraged to Do Tourism by visiting as many of the top 100 places and/or experiences that Mandela touched. They will be asked to share how, by exploring our country, each place and activity can be showcased in remembrance and celebration of his legacy.”
This campaign will support and leverage the already existing campaign created by the Nelson Mandela Foundation #BeTheLegacy.
Provincial tourism authorities have been requested to submit their Mandela travel places/experiences, building on the 27 sites already shared on the SAT Mandela App. These will range from the Capture Site, to Madiba’s favourite restaurants, coffee shops and so on.
“This will encourage some healthy competition between the provinces, not only for the range of offerings, but for the response from both international and local visitors,” added Xasa.
The choice of the 100 Madiba experiences will be made by a collaborative team from the Nelson Mandela Foundation, SAT and the National Department of Tourism.
The Department of Tourism was currently identifying key sites for infrastructure enhancement from the ‘What’s your 100’ list of experiences, said Xasa.