#VAMAG: CEO Sets Ghana’s Golden Beach Hotels on Transformational Path

Ghana’s iconic Golden Beach Hotels have remained a dominant force on the Ghanaian hospitality scene well over two decades now.

However, in the last couple of years, there has been a some over the dwindling fortunes of the once vibrant hotel group. The group is made up of three beachside properties, namely; La Palm Royal Beach Hotel, Busia Beach Resort and Elmina Beach Hotel.

But new Chief Executive Officer of the group, Mrs. Abena Pokuaa Amoah Boaitey who began work in September last year, says her agenda and mission is to transform the hotels into world class properties that will attract the expected patrons. According to her, her prerogative is to turnaround the hotels to bring in more business. “…My vision is that I need to turnaround all three hotels, so I came up with a turnaround strategy.’’

That strategy is how I want to see the hotels grow, build customer satisfaction, customer interest and loyalty.’’ We want to see business, in that we want to change our way of enticing customers and bringing new things on board that will make them come and stay,’’ she said.

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In an exclusive interview with VoyagesAfriq Magazine, Mrs. Amoah Boaitey affirmed that part of her turnaround strategies is to identify the individual strengths and weaknesses of each hotel and explore ways by which they could be harnessed to transform them. “ So I take the hotels individually, look at their strengths, look at what is killing the business and what is stopping people from patronizing them.’’

The Chief Executive Officer indicated that she is working with management and shareholders to rope in the needed capital and resources to restore the glory which was once associated with the Golden Beach Hotels brand.

La Palm Royal Beach Hotel is a 152-room hotel including Royal, Presidential, and Junior Suites.
Located within the prime area of Labadi, the four- star facility also has eight Restaurants and Bars, including an English-style pub, ice cream shop, art gallery, hotel shop and 2 international car rental agencies, Hertz and Avis Car Rental. The hotel boasts of well-manicured gardens overlooking the Atlantic Ocean ideal for events and for relaxation. The hotel’s conference facilities make it the ideal place for the business as well as leisure tourist and the ever-growing business community of Accra.

Busua Beach Resort is nestled between Abidjan (Cote d’Iviore) and Accra, Ghana’s capital city. Positioned on several acres of natural sandy beaches overlooking the Atlantic Ocean, Busua boasts of 62 luxurious rooms and suites in chalet style and restaurants with mouth-watering cuisine. It boasts ofWell-equipped conference facilities which can handle a capacity of up to 250 people and above.

Elmina Beach Resort Located in the heart of the historic Central Region, about two hours’ drive from Accra, the capital of Ghana. Elmina Beach Resort is just a few kilometers from world famous Heritage sites such as Elmina Castle, Cape Coast Castle, and Fort St. Jago. A 30-minute drive rewards visitors with the unique Kakum National Park featuring the famous Canopy Walkway. Elmina boasts of 100 rooms and suites, 5 ultra -modern conference and banqueting rooms, restaurants and a cocktail lounge.

The original text was published in the March Edition of the VoyagesAfriq Travel Magazine.

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