The latest outing of the VoyagesAfriq Travel Magazine is dominated by COVID-19 and how tourism and travel are adjusting to the new normal. Unlike the previous edition when the pandemic was yet to make any impact on Africa's tourism scene, the newest edition is awash with stories and information on strategies destinations, countries and institutions are adopting to restart tourism while ensuring the health safety of tourists and workers.
The World Tourism Organization (UNWTO) led by its Secretary General Zurab Pololikashvili calls for responsible reopening of the tourism sector.
The opening pages that are dedicated to the activities of the UNWTO also have stories on the 63rd CAF Virtual Meeting hosted by Seychelles. There are details on some of the fallouts from the Meeting including the launch of the Inspiring Africa Branding Challenge which is aimed at promoting the continent post Covid-19. The world tourism body has outlined guidelines to reopen global tourism which African countries have followed suit.
Morocco, Ghana, Seychelles, Uganda and Cape Verde's protocols can be read in detail in the latest edition. Also captured thoroughly are the various stimulus packages announced by different countries on the continent to help their tourism sector. South Africa' Relief Fund for registered Freelance Tourist Guides, Ghana’s $9 million Tourism SMEs Support Scheme and Kenya's $56 million Tourism stimulus are a few of the stories that can be found here. The 62-page full colour publication also has in it information on countries who are either reopening their borders to international visitors or their domestic tourism.
They include, Cabo Verde, Rwanda, Zimbabwe while the Tourism Business Council of South Africa is pressing for international tourists to be allowed in that country by September. On the aviation front, guest writer, Nunurai Ndawana of Just African Aviation takes a microscopic look on how airlines on the continent are bracing themselves for the new order of business in his piece, "African Airlines Return to a New Normal."
Also making for a good read is write up on "Ethiopian-Optimizing Diversification, Long Term Strategy to Survive Cash Crunch." IATA's forecast of up to $84 billion loss in the aviation industry in 2020 can also be found in the new edition. The latest installment of the VAMag also celebrates the contribution of two women for their contributions to the growth of tourism in their respective disciplines.
Suzanne Sawsan Kabbani is tranforming Cote d'Ivoire's tourism with her chocolate business. Professor Marina Novelli through her numerous engagements on the African continent is helping to shape policies and how locals consume and benefit from tourism. In an interesting article, Director of International Relations and Knowledge Management at the Economic Innovation Institute of Africa, Fergus Maclaren examines the advantage West Africa could have in using gastronomy as a pivot for tourism growth in his "My Jollof is Better than Yours."
The hospitality industry which is one of sectors greatly affected of by the COVID-19 pandemic has seen a number of industry players adopting various strategies to stay afloat. Details on Ethiopian Skylight Hotel health protocols and Kempinski Hotels' white glove service are found in the new publication. Also worth reading in the new VAMag is Tunisia's Tourism and Crafts Minister Mohamed Ali who has outlined his vision of making the sector the underlining brand of his country's economy. Also get to read about Def Jam incursion into the continent where they are hoping to lift Hip Hop Talents in Africa. All that and a myriad of stories on Tourism Trade Shows that have been cancelled or postponed and Virtual Conferences and many others can be accessed in the new July publication.
The latest edition of the Voyagesafriq Travel Magazine is a must-read as it serves a conspectus of relevant and balanced information on travel and tourism for anyone who is interested in knowing much more on the happenings in the industry whether they are home or on the move to Covid-19 recovery.