Photo: Nomusa Dube-Ncube -KZN MEC for Economic Development, Tourism, and Environment Affairs
The KwaZulu-Natal Film Commission (KZNFC) says it has allocated Over R32 million to fund production and development projects within its province. R1, 6 million to support local film festivals during the year.
This is part of the implementation of the Economic Reconstruction and Recovery Plan which was approved by South Africa's Cabinet weeks ago.
The intervention is also in recognition of the negative impact Coronavirus has had on film production. A statement issued by the MEC for the Department of Economic Development, Tourism and Environmental Affairs and Leader of Government Business, Nomusa Dube-Ncube said, "As in the case of so many other industries, the film sector is adjusting in order to recover from the impact of the pandemic"
"We are encouraged by the fact that the film industry in KwaZulu-Natal, from pre-production to distribution, is playing a vital role in driving socio-economic development in KwaZulu-Natal. Our research has shown that the industry’s influence is far-reaching. It directly affects companies involved in production, post-production, casting, crewing, equipment-hire, set design and property supply. It generates many more jobs indirectly in the support and hospitality industries, stimulating business in hotels, catering companies, restaurants and transport providers."
KwaZulu-Natal, through the KZN Film Commission, says it will continue to nurture a world-class skills base in the area of film production with excellent film locations at competitive rates.
" The nomination of six of our funded projects for the 14th Annual South African Film and Television Awards should be viewed as a strong indication that the local film industry has the required competency to become a significant player in the national and international market."
Post COVID-19, KZNFC wants the industry in the province to stimulate growth, generate substantial employment and bring in valuable foreign exchange.
In addition, the Film Commission will play a greater role in telling the untold stories of KwaZulu-Natal.
"It is true that the image of KwaZulu-Natal has changed from a gloomy hopeless province, at war with itself, to become an attractive destination for investors and leisure-seekers who cannot wait to set foot on our sandy shores.
The entity will sustain this positive image of KwaZulu-Natal through film production with the creative talent engendering debate through their craft.
The people of this province, and the creative industry in particular, will be excited to note that the Film Commission has begun to prioritise its funding and training to cater for digitally-driven film content such as animation.
We are focusing on programmes to enhance the skills and knowledge of the filmmakers to understand alternative media platforms such as Video On Demand (VOD) were provided so that the local filmmakers could access multiple platforms to distribute and to sell their content.
It is a key strategy of the entity that these scarce skills and digitally driven programmes are supported as the drivers of the film sector going forward.
In particular, we want to ensure that the film programmes are taken to previously disadvantaged communities.
"We will achieve through audience development, information sharing sessions and funding people from designated groups throughout the province," the statement said.