The Sierra Leone National Tourist Board is working with the country’s new government to promote tourism and development and hopes for tourism to become the lead industry for the country. It’s minister of Tourism has said.
Speaking during a Sierra Leone press conference at the recently held World Travel Market (WTM London), , the country’s minister of tourism and culture Dr Memunatu B Pratt said the west African country wanted to change its narrative and use marketing to improve its national image.
She said tourism has its challenges in the past due to the country’s Association with blood diamond , civil war and more recently the Ebola.
However she said 2018 marked a new chapter for Sierra Leone, thanks to a new government that hopes to develop infrastructure.
“We hope to increase revenue and jobs from tourism “said Pratt
Government infrastructure plans include a new bridge connecting the airport to free town , the country’s port city and capital
The minister said Sierra Leone offered diverse experiences for tourists including pristine beaches, a cultural capital city and plenty of wildlife experiences with native animals including chimpanzees, monkeys, Pygmy hippos, and numerous bird species.