The Ministry of Tourism in Egypt in an audacious move is planning to roll out a program which will see at least one person in every household in the Pharaoh Land employed in the Tourism sector. Tourism in Egypt represents 20 percent of GDP. It’s a very heavy employer for the population because for every direct job that is created in tourism, there are at least three indirect jobs underscoring its multiplier effect.
Speaking on the sidelines of the recently held 6th World Tourism Forum lucerne in Switzerland, the Minister of Tourism in the Arab Republic of Egypt Rania Al-Mashat said in order to grow the tourism sector in Egypt a number of policy framework were instituted. She said ‘’At the end of 2018 working with the public sector and parliament, we put together the E-TRP, the Egypt-Tourism Reform Program for the first time. We put together a policy framework because we want to see the sector grow going forward. In order to unleash the potential of the sector, several reforms have to take place. ‘’
The Minister named legislative, institutional, infrastructure, tourism development, promotion and marketing tools the use of global international trends among others.
‘’Our over all objective from this program is that at least each Egyptian household would have one person working in the sector. There are at least 70 sectors related to tourism that includes accommodation, restaurants, marketing and promotion as well as travel. So there is opportunity for every one working in the sector and that’s why having someone from each household is not a dream, it is something that is possible’’. She said.
She mentioned that, the last pillar of the reform program is the Global International Trends. ‘’In there, we have three key pillars; women empowerment, green tourism and digitalization and innovation’’ the Minister added.