Lifestyle brand to open in Cape Town’s vibrant Longkloof precinct
Hilton announced the signing of a management agreement with Growthpoint Properties, South Africa’s largest REIT, to open a hotel under its lifestyle Canopy by Hilton brand. The 150 guestroom Canopy by Hilton Cape Town Longkloof is expected to begin welcoming guests in 2021 and will be the brand’s debut property in Africa.
Canopy by Hilton launched in 2014 to appeal to travelers seeking locally inspired stays and wishing to immerse themselves in the culture and history of local neighbourhoods. It currently operates in nine destinations around the world with more than 35 properties in the pipeline, aiming to guarantee travelers unique and authentic experiences.
Located a stone’s throw away from the city’s historical epicenter, the Company’s Garden, and will bring to life the heritage of a 112-year-old site, Longkloof Studios. The project forms part of a precinct redevelopment by Growthpoint, representing a R550m investment in the city. DHK architects will redevelop a building which began life as the premises of what was then the United Tobacco Company and subsequently served as the home of Cape Town’s Women’s Institute.
Rudolf Pienaar, Chief Development and Investment Officer, Growthpoint Properties, said: “Growthpoint is thrilled to partner with Canopy by Hilton to launch this phenomenal brand in Africa. Our prime Longkloof redevelopment project is in a magnificent multi-faceted historic urban quarter of Cape Town and is the perfect setting for the first Canopy by Hilton branded property on the continent. Our investment in this property reflects our confidence in Cape Town as well as Hilton’s exceptional upscale lifestyle hotel brand. We believe Canopy by Hilton Cape Town Longkloof will become a South African landmark and will be supported by travellers from all over the country and the world.”
Patrick Fitzgibbon, Senior Vice President, Development, EMEA, Hilton, said: “Cape Town is one of the world’s most sought-after destinations, offering an array of attractions to suit every travel occasion. Canopy by Hilton becomes our third brand to gain a presence in the city and we are eyeing further expansion. The decision to locate Africa’s first Canopy by Hilton here, is testament to not only the strength of the destination, but the quality of partners at Growthpoint as we seek to create a showcase interpretation of the brand to introduce to the African continent.”
In keeping with its traditional place within the social fabric of the city, guests will be welcomed by friendly ‘Enthusiasts’ selected for their expert local knowledge and will be invited to partake in local food and drink tastings alongside the local community.
Gary Steffen, Global Head, Canopy by Hilton, Hilton, said: “Canopy by Hilton was created to redefine the lifestyle hotel space for travelers who want an upscale hotel to help introduce them to desirable neighborhoods around the world. Every detail in the design and facilities of these hotels is created with that ethos in mind and our Longkloof property will be no exception, capturing the dynamic vibe of the precinct and its reputation as a trendy hangout for Cape Town urbanites.”
Canopy by Hilton Cape Town Longkloof will be located at Long Kloof Studios, c/o Park Road and Kloof Street, Cape Town. The property will participate in the award-winning guest-loyalty program for Hilton’s 17 world-class brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi.