Tanzania Tourist Board appoints professional football player as Tourism Ambassador

Share
Tweet
Post
Send

The Tanzania tourist Board on Thursday announced the appointment of the east African nation’s professional soccer player, Mbwana Samatta, as its tourism ambassador.

The Tanzania Tourist Board (TTB) said Samatta who plays for Belgian side Genk was better placed to promote the country’s tourist attractions abroad.

Devotha Mdachi, the TTB Managing Director, announced the appointment of Samatta, who is also Tanzania’s national football team captain, at a news conference in the commercial capital Dar es Salaam.

Samatta signed a two-year Memorandum of Understanding with the TTB to officially start serving his new ambassadorial role.

Mdachi added that the TTB management will organize a domestic tour to enable the player to visit the country’s tourist attraction sites, including the national parks.

“It is a great honor for me to be appointed in this important role. I will dedicate myself towards promoting Tanzania’s tourist attractions,” said Samatta.

Source: Xinhua

Share
Tweet
Post
Send

Related Posts

Sponsored

Follow Us

Follow Us on X

#VoyagesAfriq || In a statement issued on 28 May 2026, the national tourism authority said it is closely monitoring developments and working with government and tourism industry partners to protect traveller confidence and safeguard >>

#VoyagesAfriq | Tourism leaders. Investors. Creatives. Airlines. Hospitality brands.

Everybody’s linking up at #ATLF2026.

If Africa tourism matters to your business, this is your room.

Register now!
https://www.tourismleadershipforum.africa/

#VoyagesAfriq | @serenahotels is giving loyalty a digital upgrade.

Through a new partnership with dailypoint, the Prestige Club now offers smarter personalization, seamless rewards across properties, and enhanced guest recognition in Africa and Asia.

#VoyagesAfriq Kenya is set to strengthen its position as Africa’s leading gastronomy destination following a strategic partnership between the @magicalkenya and leading food-tech and hospitality platform @EatOutKenya Africa aimed at promoting

Load More