Tanzania Tourist Board appoints professional football player as Tourism Ambassador

Share
Tweet
Post
Send

The Tanzania tourist Board on Thursday announced the appointment of the east African nation’s professional soccer player, Mbwana Samatta, as its tourism ambassador.

The Tanzania Tourist Board (TTB) said Samatta who plays for Belgian side Genk was better placed to promote the country’s tourist attractions abroad.

Devotha Mdachi, the TTB Managing Director, announced the appointment of Samatta, who is also Tanzania’s national football team captain, at a news conference in the commercial capital Dar es Salaam.

Samatta signed a two-year Memorandum of Understanding with the TTB to officially start serving his new ambassadorial role.

Mdachi added that the TTB management will organize a domestic tour to enable the player to visit the country’s tourist attraction sites, including the national parks.

“It is a great honor for me to be appointed in this important role. I will dedicate myself towards promoting Tanzania’s tourist attractions,” said Samatta.

Source: Xinhua

Share
Tweet
Post
Send

Related Posts

Essence of Africa 2026 opens in Zanzibar

The 2026 edition of Essence of Africa opened on Monday evening, 19 October 2026, at Diamonds Bijoux on Zanzibar’s Indian Ocean coast. A full audience of tourism leaders, exhibitors, international

Sponsored

Follow Us

Follow Us on X

#VoyagesAfriq | Essence of Africa delegates will hit the ground in Zanzibar for 5km and 10km runs, celebrating the connection between tourism and sport.
Amos Wekesa, Team Leader of Uganda’s Rwenzori Marathon, shares what’s in store.

#VoyagesAfriq | A look back at the opening of Essence of Africa 2026 in Zanzibar.

Tourism leaders, exhibitors and international buyers gathered at Diamonds Bijoux to begin three days of meetings and conversations focused on African tourism.

See the opening moments.

4

#VoyagesAfriq | Zanzibar’s air capacity to rise 33% in six months, while international seat capacity climbed 11% over the past year.

Explore the data.

#VoyagesAfriq | Essence of Africa 2026 is underway in Zanzibar!

Relive highlights from the official opening, where tourism leaders, exhibitors and international buyers gathered.

Stay with us for the latest updates and moments from the forum.