The Magical Kenya Travel Expo (MKTE) has consistently offered a one stop shop for tourism and travel trade to conduct business.
Heading in it’s 9th year, MKTE has evolved and continue to engage and deploy the industry best practices to the overall benefit to the tourism industry and enrich the Kenyan economy.
As East Africa’s leading travel showpiece, The Expo has ensured that Nairobi and Kenyatta International Convention Centre (KICC) for that matter becomes the hub in travel business in Africa. It is reflective in the buyers, media and visitors who are invited to participate in this important event.
It’s growth has not only been limited to trading off deals, but over recent times seen the avenues such as seminars and discussions and fora as part of the event to throw more light on responsible and sustainable tourism, the disruptive elements in changing the industry for better as well as conversation of issues confronting the industry.
Sustainability is key in every endeavor or business enterprise and the decision of the organizers’, the Kenya Tourism Board (KTB)and Onshow solution to make Kenya’s new breed of prospective industry practitioners, the tourism students in Kenya to be have an hands-on experience and interact with the movers and shakers of the industry.
This year’s event will set for better engagement and innovative ideas to drive the sector. From round table discussion of tourism’s trends and insights to how the sector can capitalize on technology to drive their business are some of the issues to be discussed.
KTB believes the introduction of the Expo has done a lot for the country’s brand equity especially in the travel trade globally.
MKTE is becoming a must attend show for travel trade in the region and beyond. It is becoming popular and the we hope to attract more participation in the coming years’, says KTB Chief executive officer, Dr. Betty Raddier
Kenya is set to host a representation of over 50 countries from across the globe participating in the largest tourism fair in the region, Magical Kenya Travel Expo (MKTE) set to run from 02to 4th October 2019.
The Kenya Tourism Board (KTB), the host of the expo, has announced that 185 exhibitors have confirmed participation up from 140 exhibitors during last year’s edition. At the same time, the number of hosted buyers at this year’s expo has risen to 150 up from 132-recorded last year.
This feature was first published in the september issue of the VoyagesAfriq Travel Magazine (008)