FITUR meet Africa, a new tool for discovering Africa’s tourism offer

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FITUR, the International Tourism Fair, organised by IFEMA and taking place at Feria de Madrid from 22 to 26 January 2020, will have an innovative platform to boost Africa’s presence at the Fair. This is FITUR MEET AFRICA, a tool to schedule meetings that will promote knowledge of the tourism offer of the African continent and the generation of business alliances with industry professionals who will meet at FITUR.

Through FITUR MEET AFRICA, exhibitors in the Africa area, which will occupy Pavilion 1 of the fairgrounds, will inform about their tourism offer, while professionals interested in this continent will be able to indicate their demand profile. In this way, a first direct communication will be established between both that will allow them to schedule meetings in their own stands during the celebration of FITUR.

In this edition, FITUR will count with the participation of 31 African countries: Angola; Algeria; Cape Verde; Cameroon; Congo, Democratic Republic of; Ivory Coast; Ethiopia; Gabon; Gambia; Ghana; Guinea; Guinea-Bissau; Equatorial Guinea; Kenya; Madagascar; Mali; Mauritania; Mauritius; Morocco; Mozambique; Namibia; Senegal; Seychelles; Sierra Leone; South Africa; Sudan; Tanzania, United Republic of; Tunisia; Uganda; Zambia; and Zimbabwe.

How to participate in MEET AFRICA

Exhibitors or co-exhibitors from the Africa area in Hall 1, as well as professionals, whether visitors or exhibitors participating in another FITUR area, must register and explain their supply and demand profile. From December 16, 2019, all registrants will receive an e-mail with the user name and password to access the FITUR MEET AFRICA private area, where they will be able to call the meeting and request confirmation from the other party; the confirmed meetings will configure an agenda of meetings to be held at the stands themselves.

INVESTOUR, tourist reference for Africa

FITUR MEET AFRICA is part of the initiatives developed by FITUR to enhance Africa’s participation and visibility at the Fair. FITUR will once again become, as it does every year, an important tourist reference for the countries of this continent thanks to the holding of INVESTOUR, the Forum for Investment and Tourism Business in Africa, which FITUR organizes jointly with the World Tourism Organization and Casa África. INVESTOUR will have eleven editions in 2020 and will take place on Thursday 23 January, within the framework of FITUR.

The main objective of INVESTOUR is the promotion of sustainable development in Africa, favouring at the same time the conversations on investment and business opportunities in this continent. The structure of this important event is divided into two sessions: one dedicated to the celebration of a series of round tables and another in which various investment projects are presented. Thus, the Forum is configured as a strategic platform for African entities to present their tourism projects. The round tables will focus on rural tourism and cultural tourism through gastronomy and creative industries.

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