WTM Africa 2021 goes virtual


Cape Town, 26 January 2021 – Africa Travel Week (ATW) has unveiled an audacious plan for its 2021 suite of shows, which includes several value-add opportunities, in addition to WTM Africa, set to run as a 100% virtual exhibition from 07-09 April 2021.

“The plan for WTM Africa has always been about offering value beyond the show floor. This year, we’re focussing heavily on that, with a robust plan that offers significant ROI across 365 days, instead of three,” says Megan Oberholzer, Portfolio Director: Travel, Tourism and Creative Industries at Reed Exhibitions Africa.

In addition to the virtual show in April, which consists of 1-on-1 meetings, content sessions and speed networking, ATW has lined up a collection of bolt-on events throughout the year, which include:
• Educational content webinars from May-August.
• Africa Travel Week: Connect in the City Live from 1-3 September, including on-site experiences in the official Host City of Cape Town.
• A series of virtual masterclasses from September to November.

Says Oberholzer: “Our plan takes on a blended approach where travel trade professionals benefit from connecting with their industry peers at face-to-face meetings later on in the year. Safety remains our number one priority and we will adjust this element of our offering accordingly.”

The three-day Africa Travel Week Live which coincides with Tourism Month will comprise:
• Familiarisation tours. ATW will host international travel media and buyers in the City of Cape Town to experience tourism product first-hand.
• A dedicated travel and tourism conference with a top-notch speaker programme of industry thought leaders and experts.
• Destination training sessions for Hosted Buyers
• Our ever-popular speed networking sessions where buyers are split according to region and product interests.
• A networking evening for attendees to meet and reconnect with industry friends and peers face-to-face.
• The African Travel & Tourism Awards honouring industry pioneers.

The blended format of WTM Africa throughout 2021 will also apply to its suite of sister shows including International Luxury Market Africa (ILTMA), International Business Tourism Market Africa (IBTMA), Sports & Tourism Exchange (SETE), Africa Tourism Investment Summit (ATIS), Travel Forward and EQUAL Africa.

Attendees and industry professionals can remain connected and informed throughout 2021 via atwconnect.com, ATW’s dedicated resource hub jam-packed with free digital tools, industry news and updates.


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