Europe United as Tourism Leaders Meet in Athens

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The European members of the World Tourism Organization (UNWTO) have met in Athens to advance the safe and sustainable restart of tourism across the region. The 66th meeting of the Commission for Europe counted on an unprecedented level of member representation. It also enjoyed the political support of the highest level, with the participation of Greek Prime Minister Kriakos Mitsotakis, and Vice President of the European Commission Margaritis Schinas.

The Commission met against the backdrop of the latest UNWTO data and perspectives on international tourism, and in the context of continued calls for coordination to #RestartTourism to support not only the sector but also wider economic and social recovery.

“Europe has the chance to lead the global restart of tourism, safely and responsibly”, said UNWTO Secretary-General Zurab Pololikashvili. “The political support we are witnessing today is proof of tourism’s relevance beyond our own sector, building trust and getting societies and economies moving again,” he added.

Resources and technical support
This was echoed by Prime Minister Kriakos Mitsotakis, who commended UNWTO’s leadership and reaffirmed his country’s commitment to direct resources towards restarting sustainable tourism. The Commission focused on the practical steps UNWTO is taking to guide the restart of tourism and support the millions of jobs and businesses across Europe that are reliant on the sector. This includes the strengthened partnership between UNWTO and the European Bank of Reconstruction and Development. As outlined during the meeting, the two institutions will work together to deliver technical assistance designed to drive economic recovery in several European countries, including Greece, as well as Croatia, Montenegro, Georgia, Tukey and Turkmenistan.

Leadership and recognition
Tourism’s importance to the European way of life was further recognized by the Vice President of the European Commission. Margaritis Schinas has previously participated in UNWTO’s Global Tourism Crisis Committee, representing the European Commission as governments and both public and private sector leaders jointly work to address the impacts of the pandemic on tourism and plan the coordinated restart of the sector.

Hosting and chairing the Commission, Minister of Tourism of Greece, Harry Theoharis underscored the country’s firm political and practical support for UNWTO and for global tourism from the very start of the crisis. Greece, one of the world’s top tourism destinations, has been an active member of UNWTO’s Global Tourism Crisis Committee from the start of the pandemic. As Chair of its Technical Group, Minister Theoharis has guided public and private sector leaders in drawing up practical solutions to the biggest challenges facing tourism, including harmonized protocols for the safe restart of the sector, not only in Europe but worldwide.

Cruise and maritime tourism
Under the Minister’s leadership, the Greek Ministry of Tourism announced the establishment of the first centre dedicated to measuring sustainable development of coastal and maritime tourism in the Eastern Mediterranean, with the collaboration of UNWTO. The research and monitoring centre will be based at the University of the Aegean and will capture and analyse data relating to the environmental, economic, and social impact of tourism.

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