From add-ons in shirts made from fabric wastes to designs that give you a dashing bit of Namibia, fashion company, Afroprint Line is changing people’s tastes towards eco-friendly fashion.
The company specialises in everything with prints and creating unique patterns on bags, clothing, accessories, etc. with upcycled material off-cuts.
Founder, Ndeshi Fikameni says the journey to achieving their goal has been a great one so far since their inception in 2018.
Speaking to VoyagesAfriq, she said, “So what we do is that we collect off-cuts from other tailors; when they make their garments, we take the small pieces and we use them to make add-ons on shirts and others. We also like to use eco-friendly fabrics made from things like jute plant to make bags, etc. “
She added that tourists and locals really love their products not only because they are unique but also they are personalized with a touch of Namibian identity.
“So in a shirt, for example, we can print it with names of local towns and places in Namibia. We also have a game that promotes fast-thinking and educating people about Namibia,” she averred.
Ever mindful about giving back to the society in which they operate, Ms. Fikameni said collaborations with big clients have helped to make their initiative towards affordable housing possible.
“Africaprint Line has collaborated with big corporates in Namibia. One of our big collaborations was with Standard Bank, and they’ve really supported us, they bought a large number of T-shirts, shopper bags as part of the ‘Buy a Brick’ campaign which is a campaign that helps subsidise housing in Namibia,” she iterated.
This article was published in the 15th issue of the VoyagesAfriq Travel Magazine