The Tour Operators’ Union of Ghana (TOUGHA) has welcomed the launch of Ghana’s new international tourism marketing initiative, ‘Destination Ghana.’
The campaign which was launched in London on April 3 by President Akufo-Addo has, at its core, the objective of inviting and welcoming the rest of the world to visit Ghana and to signal to visitors the resilience of the country’s tourism in the face of COVID-19.
Some members of TOUGHA, led by its President, Mrs. Alisa Osei-Asamoah were in London to participate in the launch. They included, Riali Consult, JourneyMax Executive Travel and Tours, Mibes Hospitality, Sunseekers Tours and Erprehen Travel and Tours.
Mrs. Osei-Asamoah commending government for the campaign said that she has no doubt the new campaign will invigorate tourism to pre-Covid levels.
“This is a laudable campaign and we believe as tour operators, it offers us a unique opportunity to scale up our operations and hopefully we would be able to get to the levels before Coronavirus hit.”
“We support this initiative one hundred percent and would strategically position ourselves to make sure we get the best out of it not just for us only, but for anyone within the broader travel and tourism value in Ghana,” she added.
The forty-million-dollar ($40 million) Destination Ghana project is expected to position the tourism and hospitality sectors as key drivers of social and economic development.
Some of the benefits that the project is expected to bring are an enriched access to Ghana’s tourism market, better provision of tourism products and services, and the upgrading of skills in the labour force in the tourism, arts, and culture sector.
Members of TOUGHA as part of the launch had networking opportunity with some UK-based operators including: AGA Tours, British Airways, Twii Migration Team, Asase Tours, Smarter Travel and Tours Pepper Pot Lovers among others.
By: Samuel Obeng Appah