Ghanaian tour operators have participated in this year’s Vakantiebeurs in Utretcht, Netherlands.
Vakantiebeurs made a return after a two-year absence due to COVID-19 restrictions.
The January 12 -15th show attracted thousands of participants from across the world in various sectors of the tourism and travel industry; including, Holidays, Tourism Organisms, Rural Tourism, Cultural Tourism and MICE among many others.
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For the first time, the tour operators from Ghana exhibited under their umbrella body; the Tour Operators Union of Ghana (TOUGHA) and the sole representatives from West Africa. The co-exhibited with the Ghana Tourism Authority.
President of TOUGHA, Mrs. Osei-Asamoah, who led the operators to the event said their participation has been an eye-opening experience.
“Our presence at Vakantiebeurs this year has been an enriching one and we have learned a lot. I am glad we could attend because we have a met a lot of operators from different countries and the information exchanges have been helpful in gleaning new insights into our work,” the President stressed.
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She added that the show also offered them a good business platform. She maintained, “A lot of patrons who visited our stands expressed interest in destination Ghana and for us as operators, it’s a recipe for good business.”
Mrs. Osei-Asamoah intimated that as part of their strategies this year, TOUGHA would be attending more of such travel and tourism trade shows to prospect for business and sell destination Ghana.
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“It’s important that we put ourselves out there to increase our visibility as a Union and also market Ghana while doing business. And this is why we want to attend as many of these shows as possible this year,” she emphasised.