Ghanaian tour operators have participated in this year’s Vakantiebeurs in Utretcht, Netherlands.
Vakantiebeurs made a return after a two-year absence due to COVID-19 restrictions.
The January 12 -15th show attracted thousands of participants from across the world in various sectors of the tourism and travel industry; including, Holidays, Tourism Organisms, Rural Tourism, Cultural Tourism and MICE among many others.
For the first time, the tour operators from Ghana exhibited under their umbrella body; the Tour Operators Union of Ghana (TOUGHA) and the sole representatives from West Africa. The co-exhibited with the Ghana Tourism Authority.
President of TOUGHA, Mrs. Osei-Asamoah, who led the operators to the event said their participation has been an eye-opening experience.
“Our presence at Vakantiebeurs this year has been an enriching one and we have learned a lot. I am glad we could attend because we have a met a lot of operators from different countries and the information exchanges have been helpful in gleaning new insights into our work,” the President stressed.
She added that the show also offered them a good business platform. She maintained, “A lot of patrons who visited our stands expressed interest in destination Ghana and for us as operators, it’s a recipe for good business.”
Mrs. Osei-Asamoah intimated that as part of their strategies this year, TOUGHA would be attending more of such travel and tourism trade shows to prospect for business and sell destination Ghana.
“It’s important that we put ourselves out there to increase our visibility as a Union and also market Ghana while doing business. And this is why we want to attend as many of these shows as possible this year,” she emphasised.