Botswana commits to MICE with new strategy in the offing

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Botswana’s Ministry of Tourism has assured the private sector of its commitment to accelerating the tourism industry’s recovery. The Ministry through several initiatives is keen to see the industry surpass the pre-pandemic levels.

Speaking at the just-ended 2023 HATAB conference, Botswana’s Minister of Tourism Philda Nani Kereng revealed that Botswana Tourism Organisation is developing a Meetings Incentives Conferences and Exhibitions (MICE) strategy to increase destination competitiveness and a diverse product offering.

The strategy will assist in promoting the country as a MICE destination to the international markets, and identify and address the infrastructure and skills gaps that need to be addressed to support the growth of the MICE industry.

“The MICE industry is changing and adapting itself to the growing demand, both globally and in Botswana and this is an opportunity not to be missed. We are currently working on the MICE strategy so we may inform the growth potential for the sector,” the Minister indicated.

Through the strategy activities suitable for local entrepreneurs will be identified in the tourism value chain which is aligned to Botswana’s reset agenda.

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