Botswana takes tourism marketing efforts to “We are Africa “ travel show

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Botswana’s Tourism sector is unrelenting in its efforts to make the southern African nation a destination of choice. Right after making an impressive showing at the recently held Africa’s Travel Indaba in Durban, the country is back on the road once more with its participation at the ongoing ”We Are Africa” travel show in Cape Town (16th – 19th, 2023,).

Led by the Botswana Tourism Organization, the destination is seeking to showcase the country’s unique wildlife and cultural experiences, highlighting its diverse range of offerings that cater to a variety of interests. Show delegates will have the opportunity to meet with representatives from destination Botswana’s top tour operators and lodges, who will be on hand to answer questions, offer expert advice and make deals.

The Botswana stand will host 18 exhibitors.

With well over 388 buyers from 40 countries; WE ARE AFRICA is the world’s most vibrant gathering of luxury African travel brands, where the finest buyers and top international press get together with a shared mission to transform and rebrand African travel for the global luxury market. Making it more than just a travel trade event but a platform to come together, connect, collaborate, and share stories. During the year 2019 buyers represented 230,000 high-end travelers who visited Africa & the Indian Ocean Islands, each spending an average of $1,350 (BWP18,258.44) per night.

Destination Botswana is renowned for its abundant wildlife, which roam freely across the country’s vast savannahs and wetlands. The country is home to a rich and vibrant culture, with numerous indigenous communities living alongside modern urban centers. Visitors can experience traditional music, dance, and crafts, as well as sample the local cuisine and learn about the country’s history.

Botswana Tourism’s participation at the We Are Africa Travel show is part of its ongoing efforts to promote the country as a leading destination for sustainable tourism. Destination Botswana is committed to responsible tourism practices, including wildlife conservation and community development, and offers visitors the opportunity to support these efforts through their travel choices.

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