On Show Solutions, the leading tourism roadshow specialist is thrilled to announce the highly anticipated roadshow dates for 2024. Africa Showcase, their renowned international roadshow series, will visit key cities connecting exhibitors from African safari lodges, hotels, experiences, and tourism authorities directly with the discerning global travel trade.
Operating across North America, Europe, Asia, Africa, and Australia since 2009, Africa Showcase transforms the traditional sales and marketing approach by offering a more targeted and impactful solution tailored to each market’s dynamics.
Africa Showcase is meticulously designed to forge international travel connections and accelerate business growth for African tourism companies. In line with Africa’s traditional primary markets, where a significant number of travellers historically originate, there is a strong focus on North America and various regions of Europe. However, Africa Showcase also embraces emerging and secondary markets, including Australia, Southeast Asia, Central Eastern Europe and Latin America, forging a path to expand opportunities and reach new audiences.
Exhibitors gain direct access to pre-qualified buyers, carefully identified by Africa Showcase’s global team of market experts. Jacqui Reynolds, co-owner of On Show Solutions, emphasises the significance of their in-country facilitators in delivering exceptional roadshows. “Our dedicated facilitators are the driving force behind our events, enabling us to stay in tune with the pulse of each market. We have collaborated extensively with our facilitators to carefully curate the 2024 schedule, ensuring an exciting line-up of cities and dates.”