AfCFTA and Africa Tourism Partners join forces to launch Forum on Tourism, Creatives and Cultural Industries

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Botswana is gearing to host the inaugural AfCFTA Forum on Tourism, Creatives, and Cultural Industries. The launch will take place during the Africa Tourism Leadership Forum & Awards scheduled for 04 to 06 October 2023 at the Gaborone International Conference Centre. The emergence of creative tourism reflects the growing integration between tourism and different Placemaking strategies, including promotion of the creative industries.

It is against this background that the AfCFTA Secretariat has partnered with Africa Tourism Partners (ATP) to host the inaugural Forum on Tourism, Creatives, and Cultural industries during Africa Tourism Leadership Forum 2023. This seeks to involve key Pan-African and intra-Africa travel and tourism stakeholders and related sector harness the value of the continent’s creative and cultural assets stimulate demand for intra-Africa travel. The forum will highlight and harness emerging trade opportunities with regards to intra-Africa travel and tourism investments sectors, and use to launch the newly established Africa Tourism Private Sector Alliance (ATPSA), an apex body for Africa travel and tourism private sector. The objective is to use this body to leverage the opportunities under the AfCFTA.

Themed, “Shifting demand dynamics to shape the future of intra-Africa Travel” the 2023 ATLF & Awards will present distinct networking avenues, business opportunities and learning programmes relating to intra-Africa travel, franchising, creative industries and culture, tourism investment, MICE (Meetings, Incentives, Conferences and Events), Digitalisation and more. Led by renowned global experts, Ministers, CEOs, Business Executives, Policy-Makers, Entrepreneurs, Academics, Researchers, Practitioners and DMCs.

All hotels, lodges, guest houses, B&Bs, DMCs, Restaurants, Tour Operators, Travel Agents, Online Travel Agents, Marketing Agencies, NTOs, DMOs, Associations, Women Associations, Youth Association, entrepreneurs and all key industry stakeholders are set to benefit from high level B2B sessions, Tourism Entrepreneurship Masterclass, Intra-Africa Travel & Tourism Road Show & Exhibition starting on Tuesday, the 3rd of October 2023. The ATLF & Awards 2023 will also feature Destination Showcase & Presentations from all participating Africa Member states as a way of promoting destinations to a wide spectrum of global participants.

Over 500 physical delegates, including the media and hosted buyers from across the globe will converge from 03 to 06 October at the Gaborone International Convention Centre, Grand Palm, Botswana for the 6th Annual African Tourism Leadership Forum and Awards.

Space is available to register for physical attendance, one-on-one B2B session, desk-top exhibition and destinations showcase. Register now www.tourismleadershipforum.africa or contact the Registration Hotline on +27 (0)81 303 7030 or rejoice@africatourismpartners.com

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