The UNWTO Secretary General, Zurab Pololikashvili has appointed IHG’s Managing Director for South West Asia, Middle East and Africa, Haitham Mattar as Special Advisor for sustainable tourism development.
The announcement of the appointment came at the ongoing 25th UNWTO General Assembly in Samarkand, Uzbekistan. Pololikashivili stated that he is counting on Mattar’s “rich experience and expertise in our pursuit of a tourism sector that delivers for all.”
In a brief statement to accept the new role, Mattar said that he looks forward to continue supporting the UNWTO Secretary- General in an advisory role and collectively work towards creating a better and more sustainable future for all.
“Tourism industry presents a vast potential, globally, for economic growth and job creation which can transform societies and improve millions of lives.
“For long term sustainability of the sector, it is crucial that we are conscious of the environmental, social and economic impact of the industry and make a commitment to drive positive change for a better tomorrow. This requires collective action from governments, industry bodies and the private sector.
As IHG’s Managing Director for South West Asia, Middle East and Africa, I am fortunate to work with a company that is so passionately helping shape the future of responsible travel. Through IHG’s ‘Journey to Tomorrow’ commitments we are driving positive change for people, communities and planets and I am proud to be a part of this journey,” he added.