FITUR 2024: Over 25 African Destinations set to showcase offerings 

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With the first major travel trade show of the year, FITUR International Tourism fair approaching, VoyagesAfriq has confirmed the participation of 26 African destinations for the tourism showpiece.

Slated to take place in Madrid, Spain from January 24-28, 2024, FITUR  is the global meeting point for tourism professionals and the leading trade fair for inbound and outbound markets in Latin America. 

Africa’s participation in this important market has for the last 5 years seen incredible growth and this year is set to have the highest number of participation so far. 

Aside from the record participation, the Africa Hall has been moved from Hall 6 to Hall 1 Ostensibly to offer more access and easy passage for visiting travel and media buyers.

The participation is a mix of DMCs, National Tourism Boards, Embassies, Ministries of Tourism and private sector tourism players.

Confirmed countries participating at this year’s event include; Gambia, Ghana, Equatorial Guinea, Guinea Conakry, Zambia, Zimbabwe, Morocco, Mauritius, Seychelles, Uganda, Cabo Verde, Namibia, Kenya, DRC, Congo Brazzaville, Mauritania, Tanzania, Senegal, Tunisia, Guinea Bissau, São Tomé & Principe, Algeria and Ethiopia. 

The fair will among other things, give an opportunity to the participating countries to pitch their respective destinations’ tourism offerings and products to a large number of patrons.

FITUR 2023,provides a good avenue for both public and private African tourism and travel stakeholders to meet, interact and conduct business with the global tourism trade from Europe and Latin America.

Follow our coverage of FITUR on #VoyagesAfriq on all platforms.

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