Cabo Verde sets sight on a bright tourism future: Rebranding and strategic partnerships

Share
Tweet
Post
Send

Cape Verde is currently taking part in the ongoing BTL Conference in Lisbon. This prominent tourism fair, the largest of its kind in Portugal, gathers experts from diverse countries to network, engage in open discussions, exchange ideas, and showcase their markets.

Speaking with Voyages Afriq Media, Dr. Carlos Duarte Santos, the Minister of Tourism and Transport of Cape Verde, provided valuable insights into the country’s vision, strategic initiatives, and collaborative efforts aimed at enhancing Cape Verde’s tourism sector.

Dr. Carlos Santos elaborated on Cape Verde’s rebranding initiative, emphasizing the island’s commitment to sustainability and diversification.

“In 2019, we formulated a comprehensive vision for tourism centered around sustainability and diversification. These pillars are fundamental to our strategy. Given this vision and our concerted efforts to develop tourism across all Cape Verdean islands, we recognized the necessity of introducing a new brand to embody these principles,” he explained.

Furthermore, he emphasized the integration of the transport and tourism sectors in Cabo Verde, with ongoing strategic initiatives aimed at improving both domestic and international connectivity.

“At present, concerning internal connectivity, we are focused on establishing a mechanism for public service obligation. Our objective is to designate a single operator, an area operator, responsible for providing public transportation services for passengers and cargo. We are currently developing this concept and gradually drafting legislation for its implementation,” he added.

“We are also in the process of establishing an area company to serve as the primary carrier. This company will operate routes connecting Cape Verde to key destinations such as Portugal, Paris, and Italy. Additionally, this year, we aim to expand our services to Brazil and the United States. Through this network of routes, our goal is to efficiently connect Cape Verde to major markets.”

According to the Minister, Cape Verde is dedicated to strengthening its partnerships with African nations. Its recent memorandum of understanding (MOU) with Mozambique is just one of the collaborative initiatives the island has planned.

“In Africa, we are approaching the market with high expectations. Our goal is to position Sal as a hub for connecting Cape Verde to Africa, the United States, Brazil, and beyond, creating a platform for both passengers and cargo. Currently, we are in discussions with two companies along the west coast of West Africa to explore potential partnerships aimed at improving connectivity. This involves dialogues not only with Senegal but also Ivory Coast and potentially Angola.”

Regarding the MOU signed in Mozambique during the ongoing BTL, it holds significant importance for both Cape Verde and Mozambique due to their shared history and linguistic ties as Portuguese-speaking nations.

“During the 2021 African Ministerial Meeting organized by UNWTO, we committed to exchanging experiences and expertise, particularly in legislative applications and capacity building for our youth in tourism promotion. This memorandum highlights our dedication to mutual growth and progress in the tourism sector,” he explained.

Share
Tweet
Post
Send

Related Posts

16th MKTE set to welcome record 10,000 delegates

Kenya will host over 10,000 delegates from 40 countries globally during the 16th edition of the Magical Kenya Travel Expo (MKTE), marking the event’s largest attendance yet as the country

Sponsored

Follow Us

Follow Us on X

#VoyagesAfriq | @gtdc_ghana takes 36 University of Ghana students to Togo and Benin for its maiden Campus to Countries tour.

Explore the story.

#VoyagesAfriq | This November, let Sierra Leone move you.
One Nation Reggae Festival Volume 2 returns from 25–30 November 2026 with world-class reggae, vibrant culture and an atmosphere unlike any other.

#ONRF2026

http://www.tourism.gov.sl/one-nation-festival/

#VoyagesAfriq | @IBTM World 2026 expands its Event Tech & Services Zone with 100+ startups, 15+ investors and an AI Demo Day.

Explore more.



@IBTMevents

Load More