Africa’s hospitality industry to benefit from Rainbow Tourism Group and Grand Metropolitan Hotels strategic joint venture partnership


Zimbabwe’s leading hospitality company Rainbow Tourism Group (RTG) has entered a joint venture partnership with Grand Metropolitan Hotels (GMH) a distinguished Swiss-based European hospitality company. The partnership was announced on the sidelines of the World Travel Market Africa in Cape Town by the two entities. The African tourism sector is set to gain significant benefits from the partnership.

The joint venture model involves the identification of hotels in strategic growth nodes and destinations across the continent for management contracting, which is likely to enhance Investment on the continent. This will contribute to the expansion of the industry and create employment opportunities.

Grand Metropolitan Hotels, as a leading European hotel company, brings extensive expertise in hotel management, operations, and international standards. This partnership will facilitate the transfer of knowledge and best practices to RTG and partner hotels, enabling them to enhance their service quality, operational efficiency, and guest experience.
The collaboration between RTG and GMH is set to activate the development of a wider network of hotels and resorts in Africa. This expansion will attract more international tourists and business travelers to the region, thereby boosting the overall growth of Africa’s hospitality industry.

Barbara Rwodzi, Zimbabwe’s Minister of Tourism and Hospitality

“Through joint marketing efforts and cross-promotion, the partnership will help to showcase African destinations to a global audience. GMH’s international network and marketing capabilities will support RTG in promoting African countries as attractive tourist and business travel destinations, further driving growth and attracting investment” said Mr. Martin Smura the Board Chairman and President for GMH.

“This partnership will not only benefit RTG and GMH but will create job opportunities across various sectors, including accommodation, food and beverage, tourism services, and more. Africa has the fastest growing population, which is projected to reach 2.5 billion by 2050, leading to increased domestic tourism and travel spending. This long-term growth potential can make hotel investments attractive for those seeking sustained returns over time. We see a real opportunity for GMH” said Mr. Smura.

The Rainbow Tourism Group Chief Executive Mr. Tendai Madziwanyika told journalists that “This partnership with Grand Metropolitan Hotels is a significant milestone. As RTG we intend to leverage the capabilities of world leaders in the industry. This partnership will not only benefit Zimbabwe, but the entire continent as we will impart best practices to our students. We want to raise the standards to world-class international standards”.

Overall, the strategic joint venture partnership between RTG and Grand Metropolitan Hotels has the potential to bring about positive developments in Africa’s hospitality industry. It has the potential to drive economic growth, enhance service quality, promote African destinations, and create a favorable environment for investment and employment. ENDS//

About Rainbow Tourism Group
ISO 9001:2015 certified, Rainbow Tourism Group (RTG), is one of the largest tourism companies in Zimbabwe. Listed on the Zimbabwe Stock Exchange, RTG is a dominant player in the tourism and online retail industry. The company has expanded its business scope beyond hotels with the launch of its local tour operations subsidiary Heritage Expeditions Africa and its digital platform; the Gateway Stream Digital Platform; a one-stop online marketplace that offers a diverse range of products, services and experiences. RTG also has a marketing & sales office in Johannesburg South Africa.

The Group has six hotels located in Zimbabwe; two are in the capital city Harare, one in Zimbabwe’s mining town – Kadoma, one in the country’s second-largest city – Bulawayo and two in the resort town of the world-renowned tourist attraction Victoria Falls. The Group has the largest convention centre in Zimbabwe – Harare International Conference Centre (HICC), which has a seating capacity of 4500.

Heritage Expeditions Africa, is the Group’s tour operations arm which provides heritage packages covering adventure, wildlife, historical and cultural experiences in Zimbabwe.

About Grand Metropolitan Hotels
Grand Metropolitan Hotels (GMH) is a distinguished white-label hotel operator, Grand Metropolitan specializes in delivering bespoke management services tailored to the unique needs of hotel owners and investors. With a solid equity foundation of 200 million EUR, and backed by a broad range of institutional investors and family offices, our company has successfully established a diverse portfolio of over 80 esteemed properties.

Leveraging an interdisciplinary approach, our international team of dedicated professionals merge diverse areas of expertise to excel in results-driven, responsible, and agile decision-making. Sustainability and advanced digitalization are intrinsic to our operations, enhancing the classic service excellence that distinguishes us from our competitors.
GMH has six strategic offices across the Globe, and is focused on consistently exceeding market benchmarks, providing unparalleled support to hotels in their portfolio to achieve remarkable results.


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