Experience Africa 2024 opens its doors to record-breaking attendance

Share
Tweet
Post
Send

Experience Africa, the premier trade event for the African travel industry, kicked off in London today with unprecedented attendance and engagement. The event has drawn 602 attendees from 37 countries, showcasing the growing global interest in African tourism.

The show saw a notable surge in international buyers, signalling strong interest in the continent’s diverse tourism offerings. Among the top countries represented by buyers are the UK, Belgium, USA, Netherlands, China, and Italy, underscoring the global appeal of African travel experiences. The show floor is buzzing with over 7,480 pre-scheduled appointments, reflecting a high level of engagement and anticipation among buyers eager to connect with exhibitors.

“The impressive turnout of international buyers at this year’s Experience Africa is a testament to the growing recognition of Africa as a must-visit destination,” says Chris Mears , CEO of Experience Africa Events. “We are proud to facilitate these connections between African tourism businesses and the global travel trade.”

Experience Africa 2024 is set to be a hub for networking, knowledge-sharing and deal-making, featuring South Africa as the headline destination and the Botswana Tourism Organisation as a key sponsor.

Key highlights of this year’s event include:

o 266 buyers from 20 countries

o 183 exhibiting organisations from 19 countries

o 4 industry partners

o A record-breaking 7,480 pre-scheduled appointments

The inaugural ATTA® for Action Awards, sponsored by the Botswana Tourism Organisation, will also take place during Experience Africa 2024. The awards programme is designed to recognise and celebrate companies that have demonstrated exceptional commitment to sustainable and responsible tourism practices in Africa.

Experience Africa 2024 will continue over the next three days, providing a platform for networking, knowledge-sharing, and collaboration. Attendees can expect a rich programme of destination training sessions, panel discussions, and other engaging activities.

Share
Tweet
Post
Send

Related Posts

Sponsored

Follow Us

Follow Us on X

#VoyagesAfriq Discover Casablanca’s unique allure, where timeless tradition meets contemporary elegance.

Perfect for business and leisure with luxurious hotels, premier venues, and unforgettable cultural moments.
#Casablanca

http://visit-casablanca.com

3

#VoyagesAfriq Ready to spotlight your country’s culture and tourism potential?

Join #WTMAfrica 2025 in Cape Town from 9-11 April.

Build connections, grow your reach, and be part of Africa's biggest travel gathering!

Don’t miss out!
https://www.wtm.com/africa/en-gb/about.html

4

#VoyagesAfriq Alongside this, women’s leadership will be the central theme of @fitur_madrid WOMAN, which will bring together prominent leaders from the business and government spheres to highlight how women and their role in the management of companies

#VoyagesAfriq Experience the wild charm of Sierra Leone at Tacugama Chimpanzee Sanctuary!

Nestled in lush forests, it's a haven for rescued chimps and eco-adventures.

Relish guided tours, tranquil nature walks & the magic of conservation.
#VisitSL

https://www.tourismsierraleone.com

4

Load More