Abu Dhabi, the capital of the United Arab Emirates, will host the 63rd edition of the International Congress and Convention Association (ICCA) Congress from 20th to 23rd October 2024. This annual event is considered the highlight of ICCA’s calendar, and this year’s edition is set to be its most ambitious yet. The ICCA Congress has grown to be an essential gathering for professionals in the global meetings industry, with this year’s event promising to offer an unparalleled platform for engagement, innovation and collaboration.
ICCA Congress participants will gather in Abu Dhabi, one of the world’s most vibrant and cutting-edge capitals. Renowned for its exceptional hospitality, ultra-modern infrastructure and state-of-the-art facilities, the city offers the perfect backdrop for a global event of this magnitude. From its awe-inspiring skyscrapers to its rich cultural heritage, Abu Dhabi provides a seamless blend of modernity and tradition that makes it a world-class meeting destination.
A unique networking and knowledge-sharing experience
The ICCA Congress has always been more than just a business event; it is a global gathering where relationships are built, ideas are exchanged, and new opportunities are forged. Attendees from across the globe will participate in a series of thought-provoking, imaginative, and industry-shaping experiences. With delegates representing every corner of the meetings industry, the Congress provides an unparalleled chance to strengthen cross-border relationships and collaborate with peers from different time zones and regions.
One of the most anticipated aspects of the Congress is its industry-leading content programme, which will feature cutting-edge discussions and innovative ideas. The 63rd ICCA Congress has been designed to foster active participation from all attendees, ensuring that everyone has a voice. The programme promises:
Practical Working Sessions: Participant-led sessions that enable attendees to share insights and explore solutions together, making every voice heard.
World-Class Speakers: Inspirational industry leaders and experts who will offer fresh perspectives on the future of the meetings industry.
Creative Insights: Special guests who will share out-of-the-box ideas to inspire innovative thinking.
Active Solutions: Practical strategies for addressing the challenges facing the industry, including how associations can work together to influence society positively.
Global Networking: Dynamic networking and social events designed to foster stronger international connections throughout the Congress experience.
Focus areas and key themes
The 63rd ICCA Congress will address some of the most critical challenges confronting the meetings industry today, with a strong focus on innovation, cultural awareness, sustainability, and business growth. Technology will be a central theme, with discussions exploring the latest advancements in artificial intelligence and blockchain, both of which have the potential to revolutionise the way business events are organised and conducted.
The Congress will also delve into cultural awareness and social impacts, including the importance of legacy-building and promoting diversity, equity, and inclusion (DEI) across the global events landscape. Another key focus will be on sustainability and the environmental impact of business events, with sessions dedicated to examining how the industry can adopt more sustainable practices and reduce its ecological footprint.
In addition to these pressing issues, the Congress will offer insight into current business trends and growth strategies, including cutting-edge approaches to sales and marketing. Delegates will explore emerging business opportunities and innovative strategies that are driving the meetings industry forward, ensuring that participants leave with practical tools to achieve success in a rapidly evolving landscape.
Shape the Future of the Industry
The ICCA Congress offers an exceptional platform for attendees to engage in shaping the future of the association meetings industry. As the world evolves, so too must the way we approach business events. The Congress encourages participants to actively contribute to discussions and join forces to craft solutions that will influence the industry and society positively.
Moreover, the Congress provides unparalleled access to new business opportunities. Attendees will have the chance to connect with international associations, explore potential collaborations, and expand their networks. These interactions will not only inspire fresh ideas but also provide tangible opportunities to grow businesses and drive innovation within the industry.
Beyond its robust content programme, the ICCA Congress promises to deliver an experiential adventure that will captivate and delight attendees. From innovative discussions to hands-on activities, the Congress aims to push boundaries and ignite new ways of thinking. With the dynamic backdrop of Abu Dhabi, participants will be immersed in a unique environment that fuels creativity and fosters meaningful connections.
A stellar list of speaakers
A lineup of esteemed speakers have already been announced for “Shaping Tomorrow’s Horizon,” – a key discussion highlight. Moderated by Anita Mendiratta, the discussion will feature H.E. Fahd Abdulmohsen AlRasheed, Chairman of the Board of Directors, Saudi Conventions & Exhibition General Authority; H.E. Fatima bint Jaffer Al Sairafi, Minister of Tourism Bahrain; H.E. Makram Mustafa A. Queisi, Minister of Tourism & Antiquities, Jordan; H.E. Saad bin Ali bin Saad Al Kharji, Chairman, Qatar Tourism; and H.E. Azzan Qassim Al Busaidi, Undersecretary, Ministry of Heritage and Tourism Oman.
The session will delve into the evolving landscape of business trends and growth within the tourism industry, spotlighting the innovative strategies and collaborative efforts shaping the future.
