AirAsia X (AAX), Asia’s leading long-haul low-cost carrier, announced a strategic collaboration with the Kenya Tourism Board, aimed at enhancing connectivity between Asia and Africa and driving tourism growth for both regions.
The Route Marketing collaboration coincides with the upcoming launch of AAX’s new direct flights connecting Kuala Lumpur to Nairobi, set to commence on 15 November 2024 with four weekly flights.
The collaboration between AAX and the Kenya Tourism Board includes joint promotional activities, coordinated marketing campaigns, and collaborative efforts to enhance travel experiences. It aims to leverage the strengths of both organisations to attract more tourists and stimulate economic growth in both countries.
The East African Community (EAC) region has set a goal to attract over 14 million international tourists annually by 2025, with Nairobi positioned as a major hub in its tourism strategy. The new flights will enhance Nairobi’s profile as a gateway to both regional and international travel, driving economic benefits and promoting cultural exchange.
The introduction of this direct route is also set to play a crucial role by offering Kenyan travellers convenient Fly-Thru access to Asia’s leading destinations through Kuala Lumpur. Moreover, in alignment with Malaysia’s upcoming Visit Malaysia 2026 campaign, this new route will bolster Malaysia’s appeal as a premier travel destination offering diverse experiences. Kuala Lumpur will serve as a key gateway for tourists from Nairobi, granting them direct access to Malaysia’s vibrant attractions, including its cultural landmarks, scenic landscapes, and thriving culinary scene.
Benyamin Ismail, CEO of AirAsia X said: “We are excited to launch our new direct route to Nairobi next month. This is a major milestone in our mission to connect Asia with Africa and opens up a world of travel possibilities between the two continents. Our Route Marketing Collaboration with the Kenya Tourism Board demonstrates our commitment to expanding travel opportunities and boosting tourism.
This new route will play a crucial role in Kenya’s tourism growth and create new connections for travellers. For our other key routes such as Australia and China, Nairobi will now be easily accessible, offering new adventures in Africa and enhanced travel options via Kuala Lumpur. This route not only strengthens our global network but also supports the tourism goals of both Kenya and Malaysia.”
June Chepkemei, CEO of Kenya Tourism Board said that the collaboration would drive a substantial growth in tourism numbers to Kenya. “This enhanced connectivity will stimulate economic growth and create new opportunities for local businesses, showcasing Kenya as a key destination for global travellers, especially from Asia. By facilitating easier access to Nairobi, the country anticipates increased tourism revenue and stronger cultural exchange, benefiting both Kenya’s tourism sector and its broader economy.
“The Asia Pacific region is a key source market for Kenya. The region saw over 320,000 travellers into the country in 2023, with India, China and Japan among the top drivers of visitor arrivals. Our goal through this collaboration is to ensure that we have more tourists coming from Malaysia and other regional destinations to Kenya.”
In line with AAX’s commitment to working closely with local partners, the airline has partnered with Magical Aviation Services, its Official General Sales Agent (GSA) in Nairobi, to ensure local expertise drives its operations in the region. This collaboration enables AAX to provide tailored services that meet the specific needs of Kenyan travellers, with Magical Aviation Services playing a key role in managing sales, marketing, and customer support.
Further reinforcing its dedication to the Kenyan market, the airline has also opened its first Sales Office in Nairobi at Riverside Square, marking a significant milestone in its African expansion. This new office serves as a vital touchpoint for customers, offering on-the-ground support and sales services, and solidifying the airline’s long-term commitment to the region.
As part of the collaboration, AAX is offering special fares for travellers from Nairobi to Kuala Lumpur for KES 25,788 (USD 199) all-in one-way in Economy or KES 64,665 (USD 499) to experience AAX’s award-winning Premium Flatbed. Bookings are available now through 6 October 2024, for the travel period from 15 November 2024 until 30 June 2025.
