The Moroccan National Tourism Office (MNTO) has announced the appointment of Achraf Fayda as its new Chief Executive Officer.
With over two decades of experience in marketing and strategic leadership, Mr. Fayda brings a wealth of expertise from globally renowned companies such as Coca-Cola and Centrale Danone.
A distinguished alumnus of the International Institute for Higher Education in Morocco (IIHEM) with a Bachelor of Business Administration in Economics, Mr. Fayda further honed his leadership skills at Harvard Business School’s prestigious executive program.
His career includes a stellar tenure at Coca-Cola, where he spearheaded impactful marketing initiatives across the Middle East and North Africa (MENA) region from 2003 to 2021. More recently, his role as Chief Marketing Officer at Centrale Danone in 2022 proved transformative, as he played a pivotal role in driving the company’s successful business recovery in 2023.
Under Mr. Fayda’s leadership, MNTO aims to enhance Morocco’s position as a premier global tourism destination. His proven ability to foster growth and innovate in competitive markets is expected to align seamlessly with the office’s strategic goals.
Fatim-Zahra Ammor, Minister of Tourism, Handicraft and Social and Solidarity Economy commenting on Fayda’s new role said, “I’m thrilled to extend a warm welcome to Achraf Fayda as he begins his journey as the new CEO of the Moroccan National Tourism Office today!
Achraf brings a wealth of experience and fresh perspectives to this role, and I’m confident that under his leadership, onmt will continue to thrive and innovate, propelling Morocco towards our ambitious goal of becoming a top 15 global destination.
“To Achraf Fayda, I wish you the very best as you embark on this new chapter. Your success is our success, and I look forward to seeing the positive impact you’ll make.”
