The International Tourism Trade Fair, FITUR, organised by IFEMA MADRID, is holding its 45th edition from 22 to 26 January 2025 as the key meeting point for the global tourism industry. After a record-breaking 2024, with the participation of 9,000 companies, 152 countries and more than 250,000 visitors, FITUR once again reaffirms its role as a leading platform for the exchange of knowledge, the generation of business and the promotion of sustainable and responsible tourism.
This year, the fair reinforces its commitment to the development of tourism aligned with the Sustainable Development Goals (SDGs), highlighting inclusion, sustainability and innovation as fundamental pillars. The event offers a unique opportunity for trade visitors to explore new opportunities for collaboration and discover trends that are transforming the global overview of travel and tourism.
Brazil, Partner Country of FITUR 2025
One of the great new features at this year’s edition is the choice of Brazil as a FITUR 2025 Partner Country. This strategic agreement will allow Brazil to highlight its rich and diverse tourism offer on a global stage, reinforcing its position as a leading destination in the industry and its development potential. In the words of Celso Sabino, Brazil’s Minister of Tourism, “Being FITUR’s Partner Country is an extraordinary achievement that underlines our commitment to sustainability and innovation in tourism”.
The Brazil stand, located in Hall 3, will be one of FITUR’s top attractions, offering immersive experiences, cultural presentations and business opportunities for industry professionals. Moreover, it coincides with a key year for the country, which will also be hosting COP30 and BRICS, consolidating its relevance in the international arena.
Responsible tourism and technology, the key themes of FITUR 2025
The 45th edition of FITUR is presented with a renewed focus on sustainability, highlighting initiatives such as the FITURNEXT Observatory, which identifies and promotes industry best practices, this year with a focus on how tourism can contribute to sustainable food management, recognising projects with a global impact that can be replicated in different regions. In addition, FITUR 4all will continue to promote accessible tourism for all, presenting solutions that foster a more inclusive sector.
FITUR 2025 will stand out as a space for innovation and sustainable economic growth. There will be areas dedicated to technology applied to tourism, immersive experiences and meetings designed to facilitate international agreements. From tech startups to large hotel chains, the event will bring together key players from all segments of the industry.
A strategic scenario for global connectivity
FITUR 2025 will also be a key platform for all the markets present, highlighting its role in global connectivity and destination diversification. At a time when tourism is experiencing a strong recovery, the fair will offer industry professionals the opportunity to establish strategic alliances, explore investment possibilities and participate in projects that are shaping the future of travel.
Under the slogan “Proud. We are tourism”, FITUR 2025 underlines the sector’s positive impact on economies and societies around the world. From the generation of employment to the preservation of cultural heritage, tourism is consolidating its position as a key lever for sustainable development. This message will resonate at the fair, which aims to inspire new strategies to diversify the tourism offer and increase the attractiveness of its destinations.
For more information on FITUR 2025 and its programme, visit the official website: www.ifema.es/fitur
