The Maiden Abidjan International Tourism and Leisure trade fair (Salon International du Tourisme et des Loisirs d’Abidjan (SITLA) is set to take place from May 1 to May 4, 2025, at the Parc des Expositions d’Abidjan, Côte d’Ivoire. This premier event will bring together tourism and leisure professionals, investors, and the general public to explore industry trends, forge strategic partnerships, and promote African destinations.
Organized by the Ministry of Tourism and Leisure of Côte d’Ivoire, SITLA serves as a hub for national and international stakeholders, providing an environment for innovation, networking, and business development. The event aims to:
• Promote tourism and leisure offers to a diverse audience.
• Facilitate partnerships among industry professionals.
• Showcase emerging trends and technologies in tourism.
• Highlight Africa’s cultural and tourism potential.
• Enhance the visibility of regional and international businesses.
SITLA is expected to attract 100,000 visitors and will feature 25 participating countries, reinforcing its international reach. The event will include:
• Exhibition Spaces: Featuring tourism, leisure, travel, and crafts.
• Ministerial and Thematic Conferences: Discussions on innovation and industry challenges.
• Business Meetings (B2B, B2C, B2G): Opportunities for strategic partnerships.
• Training Workshops: Capacity-building sessions for professionals.
• Cultural and Leisure Activities: Traditional games, musical performances, and culinary experiences at the Gastronomic Village.
For exhibitors, SITLA offers direct access to the growing West African tourism market, enabling businesses to increase visibility and engage with an international audience. It provides an opportunity to establish connections with strategic partners and investors, facilitating business expansion and collaboration.
For professional visitors, the event presents a chance to explore innovative solutions in tourism and leisure, attend insightful thematic conferences, and identify concrete business opportunities.
For the general public, SITLA provides an immersive experience into the world of tourism and leisure. Visitors will have the chance to discover new travel destinations, engage in cultural and recreational activities, and enjoy unique experiences suitable for families and individuals alike.
With a focus on “Technological Innovations: A Factor in the Development of Tourism and Leisure,” SITLA 2025 will explore the role of digital transformation, smart tourism solutions, and sustainable innovations in shaping the future of the industry.
