Gambia was among the African countries present at this year’s FITUR, showcasing its diverse tourism products and unique attractions.
In an interview with VoyagesAfriq Media , the Director General of the Gambia Tourism Board, Abubacarr Camara, highlighted the strides being made to enhance the country’s tourism sector.
“The Gambia is really promising in the sense that every year, we are improving our product,” he said.
Enhancing Gambia’s Beaches and Tourism Infrastructure
Camara elaborated on efforts to improve Gambia’s beaches, reinforcing their status as some of the finest in Africa .
“One of the things I am happy to share is that we have worked tirelessly to ensure our beaches are among the most beautiful in Africa. We are investing heavily in keeping them exceptionally clean. In addition, we are enhancing their natural beauty by planting over a thousand coconut trees to ensure they remain well-maintained,” he enthused.
He also spoke on strategic investments and partnerships that are shaping Gambia’s tourism and hospitality landscape, particularly in the hinterland.
“We have attracted significant investments in the hinterland. One example is an investor who developed Ngala Lodge.”
Further emphasising the role of investors, he added:
“One of our key investors is Metze Hotel, a valuable addition to our industry. We are pleased to see more investments moving beyond the coastal areas, promoting tourism in new regions.”
Diversifying Gambia’s Tourism Beyond Sun and Sand
The Director General reaffirmed Gambia’s commitment to diversifying its tourism sector, expanding beyond traditional beach tourism.
“We understand the need for diversification. We are moving beyond sun-and-sea tourism and embracing eco-tourism, nature-based tourism, cultural tourism, and river-based tourism. ”
He urged everyone to take part in promoting Gambia as a premier travel destination and experience the country’s evolving tourism landscape firsthand.
“Tourism is everyone’s business. Without people, there would be no tourism. We invite you to come and experience these new products because seeing is believing.”
