Gambia Positioned as a Top Destination with New Tourism Offerings

Share
Tweet
Post
Send

Gambia was among the African countries present at this year’s FITUR, showcasing its diverse tourism products and unique attractions.

In an interview with VoyagesAfriq Media , the Director General of the Gambia Tourism Board, Abubacarr Camara, highlighted the strides being made to enhance the country’s tourism sector.

“The Gambia is really promising in the sense that every year, we are improving our product,” he said.

Enhancing Gambia’s Beaches and Tourism Infrastructure

Camara elaborated on efforts to improve Gambia’s beaches, reinforcing their status as some of the finest in Africa .

“One of the things I am happy to share is that we have worked tirelessly to ensure our beaches are among the most beautiful in Africa. We are investing heavily in keeping them exceptionally clean. In addition, we are enhancing their natural beauty by planting over a thousand coconut trees to ensure they remain well-maintained,” he enthused.

He also spoke on strategic investments and partnerships that are shaping Gambia’s tourism and hospitality landscape, particularly in the hinterland.

“We have attracted significant investments in the hinterland. One example is an investor who developed Ngala Lodge.”

Gambia’s delegation to FITUR 2025

Further emphasising the role of investors, he added:

“One of our key investors is Metze Hotel, a valuable addition to our industry. We are pleased to see more investments moving beyond the coastal areas, promoting tourism in new regions.”

Diversifying Gambia’s Tourism Beyond Sun and Sand

The Director General reaffirmed Gambia’s commitment to diversifying its tourism sector, expanding beyond traditional beach tourism.

“We understand the need for diversification. We are moving beyond sun-and-sea tourism and embracing eco-tourism, nature-based tourism, cultural tourism, and river-based tourism. ”

He urged everyone to take part in promoting Gambia as a premier travel destination and experience the country’s evolving tourism landscape firsthand.

“Tourism is everyone’s business. Without people, there would be no tourism. We invite you to come and experience these new products because seeing is believing.”

Share
Tweet
Post
Send

Related Posts

Sponsored

Follow Us

Follow Us on X

#VoyagesAfriq Themed “Eat Chocolate, Stay Healthy, Grow Ghana” with the sub-theme “Chocolate for All: Taste, Share, and Care,” this year’s event underscored the importance of local cocoa consumption, its economic potential, @thePOE_T @ghanatourismGTA

#VoyagesAfriq Cape Town, 6-8 April 2025: ILTM Africa unites the globe’s luxury travel advisors with Africa’s most iconic destinations.

Grow your network, discover grand experiences, and elevate Africa’s luxury travel status.

#ILTM2025 #LuxuryMeetsAfrica

https://iltm.com/africa/en-gb

VoyagesAfriq From bold ideas to real investments, AviaDev 2025 is where Africa’s aviation future takes flight!

Zanzibar welcomes industry leaders for 3 days of networking, learning & deal-making.

Join us 11-13 June!

https://www.aviadev.com

#VoyagesAfriq The world of African tourism meets in Cape Town!

#WTMAfrica 2025 brings curated meetings, industry insights & vibrant evening socials.

Join the action from 9-11 April!

https://www.wtm.com/africa/en-gb/

4

Load More