Tourism Seychelles is strengthening its international visibility through high-impact media collaborations with CNN, BBC Global News, and National Geographic. These global partnerships form part of a broader strategy to position Seychelles prominently in key markets while showcasing the islands’ unique blend of natural beauty, cultural heritage, and sustainable tourism practices.
In July 2025, Tourism Seychelles launched the Uniquely Seychelles campaign with CNN, which combines digital articles, premium banner placements, and television features across CNN’s global platforms. The initiative positions Seychelles as a premier destination for discerning travellers seeking extraordinary experiences, culture, and natural wonders. In addition to the paid campaign, Seychelles also benefitted from independent coverage on CNN’s Inside Africa programme, an editorial initiative that further expanded the destination’s global exposure.
Tourism Seychelles has also recently partnered with BBC Global News on The Seychelles Way, a multimedia campaign anchored in television storytelling and complemented by a strong digital presence across YouTube, Facebook, TikTok, and a dedicated content hub. The campaign has already delivered impressive results, generating an estimated 466 million TV impacts and reaching more than 123 million individuals, particularly in Asia-Pacific and South Asia. The content hub has attracted over 166,000 page views, while nearly 9 out of 10 viewers expressed interest in learning more about Seychelles after engaging with the campaign. Additional impact includes a 200% uplift in brand knowledge and a 2.6% click-through rate on pre-roll placements across BBC.com.
In late 2024, Tourism Seychelles launched a digital-first campaign in collaboration with National Geographic, which continued into 2025. The initiative highlights the destination’s biodiversity, striking landscapes, and conservation efforts, using a mix of paid and organic content across National Geographic platforms. These include social media storytelling, a dedicated article series, and a special gallery showcasing the natural beauty of Seychelles. To date, the campaign has delivered approximately 4.6 million impressions, 43,494 clicks, and more than 81,000 engagements, with projections indicating it will surpass 4.9 million impressions.
Bernadette Willemin, Director General for Destination Marketing, said:
“These media collaborations are not just campaigns; they are connections to the world. By partnering with globally respected platforms like CNN, BBC, and National Geographic, we ensure that Seychelles’ story of pristine nature, vibrant culture, and sustainable stewardship resonates far beyond our shores. Visibility drives interest, and interest leads to visitation.”
In a highly competitive global marketplace, visibility is essential for destinations that want to remain front of mind among travellers. These campaigns not only reinforce Seychelles’ image as a place of natural beauty but also highlight its culture, conservation leadership, and authentic experiences. By reaching travellers whose expectations align with Seychelles’ values, respect for nature, cultural immersion, and environmental awareness, Tourism Seychelles continues to strengthen its sustainable tourism positioning while elevating the nation’s voice on the global stage.
