Ms. Ida Jeng Njie has officially been appointed as the new Director General of The Gambia Tourism Board (GTBoard) marking an important milestone in the continued development and strategic direction of The Gambia’s tourism industry.
The official handover ceremony took place at the GTBoard Head Office, where the outgoing Director General, Mr. Abubacarr S. Camara, formally handed over responsibilities to Ms. Njie. The transition reflects the Board’s commitment to continuity, stability, and effective leadership within the sector.
Ms. Njie brings with her extensive experience and a strong understanding of tourism development, destination marketing, and stakeholder engagement. In her acceptance remarks, she reaffirmed her commitment to strengthening partnerships, enhancing service delivery, and positioning The Gambia more competitively within the global tourism market.
Ms. Njie, previously serving as Director of International Marketing, brings over 20 years of expertise in destination promotion. She is credited as one of the pioneers in elevating The Gambia’s global tourism profile, having been among the first staff deployed to the GTBoard’s London office.
This appointment comes at a strategic time for Destination Gambia, as the country continues to consolidate recent gains, expand source markets, and promote sustainable tourism practices that benefit communities and the wider economy.
