The Ghana Tourism Authority (GTA) is radiating optimism about the prospects of the United Kingdom (UK) market as it participated in this year’s World Travel Market (WTM) London showpiece, which took place from November 6 to 8. The Ghanaian contingent is leveraging its extensive efforts in the market to solidify Ghana’s position as a premier travel destination.
For this year’s event, the GTA boasts its most significant presence yet with an expansive stand covering 45 square meters. Joining forces with the GTA in the Ghana booth are eight tour operators representing the private sector. The primary aim is to entice travelers to explore the vibrant and culturally diverse tapestry of Ghana showcased at their stand.
Several compelling reasons were presented to draw the attention of potential visitors:
Warm Hospitality: Ghana is famous for its hospitality and warmth, and friendly representatives are eager to share insights about the country and its people.
Beautiful Landscapes: Ghana offers breathtaking landscapes, from the lush rainforests of Kakum National Park to serene beaches along the Gulf of Guinea. Visitors can explore eco-tourism opportunities and partake in outdoor adventures.
Historical Significance: Known as the “Gateway to Africa,” Ghana plays a crucial role in the transatlantic slave trade. It is home to historical sites such as Cape Coast Castle and Elmina Castle, both UNESCO World Heritage Sites.
Culinary Delights: Ghana’s cuisine, including Jollof rice, Banku and tilapia, and palm wine, offers a tantalizing taste of the country’s culture.
Business Opportunities: Visitors can explore potential business partnerships and investment prospects in Ghana, given its growing economy and welcoming business environment.
Art and Crafts: Ghana showcases exquisite craftsmanship, including colorful Kente cloth, intricate beadwork, and beautifully carved woodwork, making for unique souvenirs and gifts.
Festivals and Celebrations: Ghana’s vibrant festivals and cultural events offer a glimpse into the nation’s rich heritage and traditions.
Sustainability Initiatives: Ghana remains committed to sustainable development, with initiatives promoting responsible tourism and conservation efforts.
The GTA’s participation at WTM London aimed to connect visitors with Ghana’s culture, people, and business prospects.
For some of the private sector players, WTM London was a good platform to showcase Ghana’s product offering and do so real good business.
According to Mark Andrews, CEO of Ashanti African Tours, it was “the most productive day” they’ve experienced at WTM in the past decade, with numerous meetings and heightened interest in West Africa, particularly Ghana, which seems to be thriving.
Kwame Ansong, CEO of Sunseekers Tours, added that the interest in Ghana wasn’t limited to the UK alone; it extended to the rest of the world. The surge in interest is a testament to Ghana’s growing appeal as a travel destination.
Story by: Samuel Obeng Appah
