As the first major travel trade show of the year, the FITUR International Tourism Fair draws near, VoyagesAfriq has confirmed the participation of over 25 African destinations. The participants comprise a diverse array of Destination Management Companies (DMCs), National Tourism Boards, Embassies, Ministries of Tourism, and private sector tourism stakeholders.
The event is scheduled to take place from January 22-26, 2025, at Feria de Madrid. It offers an invaluable platform for participating countries to showcase their tourism offerings and products to a broad audience of industry professionals and visitors. With unparalleled access to both inbound and outbound markets, FITUR continues to be a pivotal event for tourism industry leaders.
The Continent’s Remarkable Show:
Throughout the event, over 25 African countries will participate, creating a significant impact and showcasing the vision of a truly unified African presence at FITUR. The exhibitors include tourism boards, destination management companies (DMCs), and private sector players from Kenya, South Africa, Ghana, Egypt, Morocco, Tanzania, Uganda, Namibia, Senegal, and more. These nations will showcase a diverse range of travel experiences, spanning ecotourism, cultural events, and cutting-edge technological innovations.
Additionally, countries including Ethiopia, Angola, Cameroon, Mozambique, and the Ivory Coast will be included, showcasing their distinctive tourism offerings. Further enriching this lineup are Gabon, Gambia, Guinea, Guinea-Bissau, Equatorial Guinea, Madagascar, Mali, Mauritania, Mauritius, Seychelles, Sierra Leone, Sudan, Zambia, and Zimbabwe. Africa’s participation in this important market has for the last 5 years seen incredible growth and this year is set to have the highest number of participations so far.
This extensive representation highlights Africa’s rich tapestry of tourism offerings and the rapidly expanding travel and tourism sector, offering attendees a comprehensive view of the continent’s vibrant tourism potential.
FITUR MEET AFRICA: Fostering Connections
The FITUR MEET AFRICA platform will once again enable direct engagement between international tourism professionals and African exhibitors, building on the success of previous years.
Moreover, the exclusive Meet & Greet session on January 23rd at the International Press Centre will offer a unique platform for the African exhibitors to network. By interacting with FITUR’s leadership, attendees will deepen their relationships and consider joint initiatives.
Emphasis on Sustainability and Innovation
As part of the African participation this year, the main focus will be on sustainable tourism and innovative practices. Exhibitors will introduce projects for environmental conservation, cultural preservation, and community empowerment. These topics align with the global shift toward sustainable and responsible travel. African specialists will lead sessions that delve into these initiatives, covering key areas such as digital transformation in the tourism industry and sustainable development projects—showcasing Africa’s leadership and innovation in these domains.
The Access to the Global Market
FITUR 2025 provides an opportunity for African destinations to communicate with the rest of the world. It is also the platform where the destinations can pitch their tourism products and attract investments. With a record number of African nations taking part, the event highlights the continent’s increasing significance on the world travel scene.
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