The Chinese city of Chongqing brought its rich cultural and culinary heritage to the heart of Madrid at the United Nations Tourism headquarters. The event, held under the theme “Nihao! China: Chongqing Flavor 360 Bowls,” was part of China’s efforts to spotlight its gastronomic treasures on a global stage.
Organized by the Chinese government with support from the UN Tourism, the celebration showcased Chongqing’s diverse food traditions, blending the city’s unique flavors with its cultural landscapes. Guests were treated to an array of signature dishes, including Clay Pot Snow Mountain Lamb, Braised Beef Brisket, and Kung Pao Chicken, offering a taste of Chongqing’s culinary mastery.
Located in Southwest China, Chongqing is a vibrant city known for its mountainous terrain, Yangtze River views, and a rich history dating back over 3,000 years. Often referred to as the “Mountain City,” it serves as a vital cultural and economic hub in China. Renowned for its spicy cuisine, Chongqing is the birthplace of iconic dishes such as hotpot and “Nine Big Bowls,” which symbolize shared family traditions and cultural pride.
The “Yu Flavors: 360 Bowls” project, a modern interpretation of these traditional feasts, was the centerpiece of the Madrid event. Zhong Qianyuan, first-level inspector of Chongqing’s Municipal Culture and Tourism Development Committee, explained that the project links Chongqing’s culinary delights with its scenic landscapes, offering a unique culinary tourism experience.
“Each bowl tells a story,” Zhong noted, “and we hope every dish creates fond and lasting memories for all.” He extended a warm invitation to the international community to visit Chongqing and explore its rich food culture and scenic beauty.
UN Tourism Secretary-General Zurab Pololikashvili lauded the event, commending the Chinese government and Chongqing for their efforts to promote the city’s culinary and cultural heritage. “Food is a true global connector,” Pololikashvili remarked, highlighting the significance of such initiatives in fostering cultural exchange and tourism growth.
H.E. Mr. YAO Jing, China’s Ambassador to Spain, echoed similar sentiments, expressing gratitude to the UN Tourism and its leadership for providing a platform to celebrate Chinese traditions. He emphasized that events like these not only showcase China’s cultural richness but also strengthen global ties through tourism.
The event also coincided with the Chinese New Year celebrations, adding a festive touch to the proceedings. Ambassador Yao underscored the occasion as an opportunity to present the profound heritage and unique charm of Chinese culture to a global audience.
China, a member of the UN Tourism since 1983, continues to use its culinary heritage as a means of cultural diplomacy, building bridges and inviting the world to explore its diverse tourism offerings.
As the event concluded, participants were left with an enduring message: Chongqing’s flavors and landscapes are not just a feast for the senses but an open invitation to experience a city steeped in history, culture, and hospitality.
For those seeking an authentic blend of tradition and modernity, Chongqing stands ready to welcome the world with its “golden name card” of food tourism.
