Tourism Seychelles has successfully concluded a strategic media briefing in Johannesburg, South Africa, where Principal Secretary Sherin Francis presented the destination’s dynamic vision for 2025, highlighting significant developments set to enhance the archipelago’s tourism offering.
The exclusive breakfast session, held at Proud Mary Modern Eatery + Wine Bar in Rosebank, brought together key South African media representatives for an insightful discussion on Seychelles’ future developments and upcoming major events.
During the session, Mrs. Francis unveiled several landmark initiatives, including new luxury hotel developments, an extensive collection of boutique properties and small homegrown products, as well as the new Seychelles Tourism Grading Programme, reinforcing Seychelles’ commitment to maintaining its position as a premier holiday destination.
Among the key highlights of the presentation were discussions surrounding Seychelles’ sporting calendar for the year ahead. Mrs. Francis provided details regarding the upcoming FIFA Beach Soccer World Cup, alongside signature events such as the Seychelles Sailing Challenge and the Seychelles Nature Trail, positioning the destination as a hub for world-class sporting events.
The Tourism Seychelles team also seized the opportunity to generate excitement for the upcoming 40th Festival Kreol in October 2025. Mrs. Francis mentioned that the country is committed to ensuring it remains one of the most iconic events on the Seychelles socio-cultural calendar every year, making sure to engage visitors and keep the festival top of mind.
“Our engagement with the South African media market is crucial as we continue to strengthen our presence in this key region,” said Mrs. Francis. “The exciting developments and events planned for 2025 will enhance our tourism offering while creating significant opportunities for cultural exchange and economic growth in our islands.”
The briefing also showcased new cultural experiences designed to offer visitors authentic encounters with Seychellois heritage, responding to the growing demand for meaningful travel experiences.
This media engagement forms part of Tourism Seychelles’ broader strategy to maintain strong relationships with key market partners and ensure consistent, high-quality communication about the destination’s offerings and developments.
Tourism Seychelles anticipates that these initiatives will contribute significantly to the destination’s appeal, particularly in the South African market, which remains a vital source of visitors for the islands.
