The Madagascar National Tourism Board is launching its brand-new online communication campaign, “Madagascar Uncharted: Beyond the Baobabs.” This initiative aims to showcase the richness of Madagascar through the eyes of ten international content creators who had the opportunity to explore the island and capture unique moments through immersive videos and photos.
From Morondava to Tuléar, passing through Antsirabe, Fianarantsoa, Andringitra, and Isalo Ranohira, their journey is narrated through cinematic videos shared on social media. Each creator presents a unique and personal perspective of their experience, offering an authentic and captivating glimpse into the landscapes, cultures, and traditions of the Great Island.
In December 2024, these ten international talents—content creators, artistic directors, filmmakers, and influencers from Europe, America, the Emirates, Africa, and Australia—embarked on a road trip along the legendary RN7. They had an extraordinary experience, discovering Madagascar’s unique tourism offerings.
While the iconic baobabs remain emblematic symbols of the country, this campaign goes far beyond them. It highlights the destination’s unparalleled diversity and beauty, actively contributing to strengthening its presence in the global tourism market. This adventure was carried out in collaboration with the agency Where Is This, ensuring international visibility through the ten creators’ communities.
This project is part of ONTM’s innovative strategy to position Madagascar as a must-visit tourist destination, promote the island as a prime location for international productions, and create a visual content bank (photos and videos) for tourism professionals. The goal is to enhance the destination’s attractiveness, particularly among priority markets and key players in the tourism sector.
