The pristine island nation of Seychelles officially opened its doors to the world yesterday as the FIFA Beach Soccer World Cup 2025 commenced in the Paradise Arena, Mahé, bringing with it thrilling matches, cultural exchange, and a strategic push for tourism visibility.
The opening day was more than a sporting event—it was a statement. A demonstration of how a small island nation can confidently host an international tournament and use the global spotlight to strengthen its position as a premier leisure and eco-tourism destination.
Fans began trooping into the paradise Arena at Roche Caïman from as early as 13:30 p.m., undeterred by stormy skies and intermittent rain showers. The atmosphere remained upbeat, with Seychellois and international fans showing charged support for their respective teams. The day featured four high-scoring games that delivered intense drama from start to finish. Host nation Seychelles fell to Belarus 6–3 despite a spirited performance that won the hearts of the crowd. Japan made a commanding statement with a 6–2 victory over Guatemala. Iran edged debutants Mauritania in a 5–4 thriller, and Portugal held off Paraguay in a nerve-wracking 11–9 contest that will surely be remembered.
The official opening match—Seychelles vs Belarus—was graced by H.E. President Wavel Ramkalawan, joined by CAF President Dr. Patrice Motsepe and other dignitaries from both the football and tourism sectors. Their presence signaled the high-level recognition of sports as a vehicle for economic engagement and nation branding. The occasion was further elevated by a vibrant live performance of Boom Se Se—the official song of the tournament—delivered with flair by Elijah featuring Tania. The musical moment electrified the crowd and added cultural resonance to the international spectacle.
The FanZone Park, came alive with energy and cultural celebration. From music and dance to authentic Seychellois cuisine, the area served as an experiential gateway for visitors to immerse themselves in the country’s heritage. The Visit Seychelles stand, fully operational at the FanZone, welcomed fans with exclusive souvenirs, eco-conscious kits, and interactive engagements. It also served as an educational platform, offering detailed knowledge of the archipelago’s rich tourism offerings—from marine biodiversity to sustainable adventures in nature reserves.
Tourism Seychelles, a proud Tournament Supporter, has tactfully leveraged the World Cup to market the nation’s tourism assets. Beyond mere branding, its activation strategy includes storytelling through human interaction, cultural experiences, and sustainability education. The emphasis on eco-tourism and local empowerment—evident in the recyclable merchandise, locally-sourced food vendors, and community participation—is woven into every facet of the tournament environment.
Photo: Seychelles State House
Matchday One not only delivered on football but also elevated the Seychelles brand. The overwhelming local turnout and the electric mood both in-stadium and at the FanZone underline the deep communal pride in hosting a world-class event. The nation has shown that it is more than a scenic retreat; it is capable, warm, and open for investment, exploration, and major global events.
As the tournament enters Day Two, the excitement remains palpable. Today’s fixtures include: Italy vs Oman, Chile vs Tahiti, Brazil vs El Salvador, and Spain vs Senegal. Fans across continents are expected to stay glued—not just to the beach soccer spectacle—but also to the Seychelles experience unfolding alongside it.
From the sand to the stand, Seychelles is proving that the World Cup is not just about goals—it’s about giving the world a reason to return long after the final whistle.
Click here for more pictures from the opening day of the tournament
