World Travel Market (WTM) London,organised by RX, the world’s most influential travel and tourism event, has announced that the conference programme for 2025 is now live, with 40 sessions already in place with more to follow.
This year, for the first time, there is a unifying theme across all stages and sessions: Reimagining Travel in a Changing World. The umbrella theme gives speakers the chance to share their insights how travel and tourism is evolving, from new global policies to shifting traveller behaviours.
The WTM London 2025 conference programme is designed to build on the overwhelming success of last year’s event, where there was a 19% increase in attendance across all tracks and sessions. In particular, the Sustainability Summit saw a 128% hike in attendee numbers, while the dedicated Marketing and Technology Summits both recorded a 75% lift.
The line-up so far includes many of WTM London’s well-established sessions. These include the highly anticipated WTM Trends Report in association with Oxford Economics, followed by a high-profile panel discussion discussing the findings. This takes place in the Yellow Theatre from 11:30-12:45 on Tuesday, 4th November.
The WTM Ministers’ Summit, now in its 19th year, is also scheduled for Tuesday 4 November, taking place in the recently expanded ICC Maritime Suites from 10:30 – 12:30. This year’s iteration, moderated by BBC, will once again bring together global tourism leaders to shape the future of travel through dynamic discussions on policy, strategy, and investment.
The UK’s tourism minister, Sir Chris Bryant, is also part of a C-suite panel, From Fortnum to F1, looking at London’s evolution as an event destination. This takes place in the Yellow Theatre from 15:00 – 15:45 on Tuesday, 4th Nov.
WTM London 2025 also includes a range of standalone summits, aligned with the specific tracks that the conference programme is structured around.
The DEAI Summit, organised by Uwern Jong, Experientialist®-in-Chief, OutThere, will look at Reclaiming Global Inclusion. It takes place in the Orange Theatre from 10:45 – 14:00 on Wednesday, 5 November.
The Technology Summit, organised by Timothy O’Neil-Dunne, President, T2Impact LLC, will look at The Technology Case for Empathy in Travel. It takes place from 10:45 – 14:00 in the Purple Theatre on Wednesday 5 November.
The Geo-economics Summit, organised by Mark Frary, Author, Writer and Consultant, will look at Macro-economic Shifts in Travel. It takes place from 11:00 – 14:15 in the Orange Theatre on Tuesday 4November.
The Marketing Summit, organised by Matthew Gardiner, Director of Travel Massive and Tina Charisma, Director and Founder, Charisma Campaign, will look at the Travel Marketing Evolution. It takes place from 10:30 – 14:45 in the Yellow Theatre on Thursday 6 November.
The Sustainability Summit, organised by Tina O’Dwyer, Founder & CEO, The Tourism Space, titled “Sustainable Tourism is Dead – Long Live Sustainable Tourism”, takes place from 11:00 – 14:15 in the Purple Theatre on Tuesday 4 November.
Elsewhere, there is a dedicated series of sessions exclusively for media and influencers, covering the impact of artificial intelligence on travel media. This takes place from 14:00 – 16:30 in the Media Centre on Wednesday 5 November.
Other sessions of interest include food futurist Tony Hunter exploring the intersection of food, technology and travel, with a focus on how Gen Alpha is reshaping gastronomy tourism. This takes place from 11:30 – 12:15 in the Yellow Theatre on Wednesday 5 November.
Conference Manager, Brooke Gilbertson, said: “We set the bar really high last year, and the team have embraced the challenge of making the sessions and summits at WTM London 2025 even more appealing.
“The rate of change in travel is accelerating, which is why we’ve briefed all our speakers to consider this year’s theme of Reimagining Travel in a Changing World, and to help attendees find ways to thrive and prosper during this pivotal period for the travel and tourism industry.”
