Zambia and Tanzania forge strategic alliance to elevate destination promotion at ITB Berlin

In a strategic move aimed at bolstering tourism in Zambia and Tanzania, Matongo Matamwandi, CEO of Zambia Tourism Agency (ZTA), convened a pivotal meeting with Damasi Mfugale, Director General of […]
Morocco National Tourist Office inks agreement with United Airlines

The Moroccan National Tourist Office (MNTO) and United Airlines have announced a groundbreaking initiative: the first direct flight route from New York to Marrakech by an American airline, set to […]
WTTC Launches Roadmap to guide businesses through the jungle of Sustainability Reporting in Travel & Tourism

The World Travel & Tourism Council (WTTC) today launched a pioneering readiness roadmap, aiming to simplify sustainability reporting in the Travel & Tourism sector. Launched during ITB Berlin, WTTC and […]
ITB Berlin 2024: Travel Industry predicts an excellent Business Year

Despite global crises, the industry displayed confidence at ITB Berlin 2024 – people’s desire to travel appears unabated. The most important topics were the growing importance of AI, the shortage […]
Albania is the Host Country of ITB 2025

Albania has been announced as the Official Host Country of ITB Berlin 2025. On Wednesday, 6 March 2024, Albania’s Minister of Tourism and Environment Mirela Kumbaro and Dr. Mario Tobias, […]
UN Tourism Calls on Sector to #InvestInWomen

UN Tourism has issued an urgent call to “invest in women” and accelerate progress towards gender equality across the sector. As the world marks International Women’s Day (8 March), the […]
Minister Radegonde Named Tourism Minister of the Year for the Indian Ocean Region

Seychelles Minister for Foreign Affairs and Tourism, Mr Sylvestre Radegonde has been honoured with the esteemed Minister of the Year Award for the Indian Ocean Region by the Pacific Area […]
Sierra Leone joins ATTA® demonstrating commitment to growing tourism

ATTA® welcomes the National Tourism Board of Sierra Leone as its newest member, as the destination is forging links with international partners and investing in its tourism future. This milestone […]
ITB Berlin opens with a positive outlook

ITB Berlin opened with a highly positive outlook for the future. At the official opening ceremony on Monday evening in Berlin, all the speakers presented optimistic figures for the period […]