We are Africa 2025

We Are Africa is the world’s most vibrant gathering of luxury african travel brands, the finest buyers and top international press. With a shared mission to transform and rebrand african travel for the global luxury market, the We Are Africa tribe celebrate the continent’s diversity, unsurpassed beauty and incredible opportunity.

The pre-scheduled appointment system gives you up to forty eight 20-minute meetings with industry-leading, African specialist buyers. You’ll also have the opportunity to meet top international and African travel editors passionate about covering the many unexpected and unique stories of Africa