WTM Africa to launch International Exhibitors’ Dedicated Hosted Buyer Programme


WTM Africa’s dedication to both inbound and outbound travel within Africa will be further realised at WTM Africa 2019 to held at the Cape Town International Conference Centre in the Host City of Cape Town from 10-12 April 2019.

The launch of the WTM Africa International Exhibitors’ Dedicated Hosted Buyer Programme will see a specific collective of buyers that are involved in outbound travel from the South African market for international exhibitors.

“This new dedicated programme will ensure that out outbound international exhibitors can arrange appointments with potential Hosted Buyers in advance that are actively selling travel, accommodation and experiences to the African market,” explains Megan Oberholzer, Portfolio General Manager – Travel, Tourism & Sports at Reed Exhibitions.

Oberholzer furthers that the unique strength of WTM Africa as a trade exhibition has always been its quality hosted buyers. “We make sure that every Hosted Buyer application goes through a stringent vetting process in order to ensure they are legitimate and ready to do business with our exhibitors. Our matching process between buyers and exhibitors is testament to the quality of the buyers we have hosted in previous years, with US$365-million worth of business having been written in 2017 alone.”

For the first time, International exhibitors will be able to have dedicated one-on-one meetings that will form part of their exhibitor package.

This programme will include:
Buyers will commit to a minimum of 20 out of their 30 pre-scheduled appointments specifically with international exhibitors

WTM Africa will cover flight contributions and accommodation for these Buyers

Part of the programme will include additional networking opportunities where exhibitors and outbound Hosted Buyers can socialise in a relaxed setting after show hours

Exhibitors will also have the opportunity to share destination information in 45-minute presentation slots in the Destination Theatre

“WTM Africa is the only in- and outbound show of its kind on the African continent. We are excited to grow our outbound footprint on the show floor, whilst enhancing the value for our international exhibitors,” concludes Oberholzer.


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