The Tanzania Tourist Board, TTB has launched a new brand campaign to boost the country’s international appeal and visibility.
Dubbed ‘’Tanzania, Unforgettable’’, the move according to the Managing Director of TTB Devota Mdachi seeks to encourage travellers and tourists to visit and share Tanzania’s amazing tourism offering to the world.
‘’We want people to know that Tanzania offers tourists a product which is unique, superior and indeed Unforgettable. We are trying to encourage repeat visitation and believe that tourists who visit Tanzania leave as ambassadors who will definitely spread the word about Tanzania’s unforgettable tourist attractions and experiences’’ she noted.
She was speaking to VoyagesAfriq media on the sidelines of the recently held Swahili International Tourism Expo in Dar es Salaam.
She reiterated the authority’s commitment to promote the country’s tourism by leading the campaign and carrying along, other parastatals for the desired impact in the tourism value chain.