Travel trade players from across Africa are gearing up to showcase the continent’s best at one of the world’s leading travel shows, the World Travel Market in Excel London, UK (#WTM London) scheduled for 5th to 7th November.
Destination Marketing Companies, hotel and tour operators as well as national tourist boards in Africa are all preparing to raise the continent’s flag high at the event.
The Africa pavilion is expected to be bustling with activities such as B2B meetings and sessions at the 3-day event.
South Africa’s Minister of Tourism, Derek Hanekom who is among the keynote speakers will reflect on South Africa’s Responsible Tourism initiatives and talk about why this approach matters in South Africa and globally.
Caroline Bremen of Euromonitor International will on her part offer insights into the travel trends on the African continent.
The CEO of RwandAir, Yvonne Makolo will also take the stage to answer questions about the airline while revealing their big plans from next year.
The West Africa Tourism Organization (WATO) will once again highlight the sub region’s tourism potential as experts and policy makers discuss how best stakeholders could analyze tourism figures recorded in the sub region.
Another important gathering for tourism stakeholders in Africa during the event is the cocktail reception organized by WTM Africa on the first day of the exhibition.
Participating countries include South Africa, Tanzania, Zimbabwe, Ghana, Senegal, Sierra Leone, Botswana, Malawi, Gambia, Uganda, Morocco, Egypt, Seychelles, Mauritius, Kenya, Rwanda, and new kid on the bloc, Djibouti.
For the first time in many years, East African giant, Kenya will however be represented by its tourism federation instead of participating as a country.
The several networking sessions during the event will be running under the thematic #IdeasArriveHere
The United Nations World Tourism Organization (UNWTO) takes its Digital Revolution in travel and tourism campaign to the show with a call for policy makers to invest in technology and transform their destinations into smart ones. This will be at the WTM/UNWTO Ministers Summit where disruptive technology in the travel trade will be highlighted and discussed.
This year’s edition of the #WTMLondon is expected to record the highest number of participants, high-profile speakers and innovative programmes in the history of the event which witnessed an all-time high participation of 50,000 attendants last year.
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