Sarova Hotels Group, one of Kenya’s leading hotel chain has announced its upscale brand ‘Sarova Signature Collection’.
The hotel in a press release named the Spirit of the Masai Mara as its first property under the Signature collection brand.
Sarova Hotels Managing Director, Jimi Kariuki, says “Today’s customers are looking for different and positively memorable experiences when they stay in a hotel or in a lodge. Our focus as a business will be to continue to understand these changing trends and new market segments better and to become more customer-centric in our service delivery. Sarova Signature Collection is the beginning of this journey”.
”We are therefore delighted to announce the introduction of our new upscale brand ‘Sarova Signature Collection’. This brand extension gives us an opportunity to offer our guests an unparalleled and unforgettable luxury experience in exclusive and serene locations.For the past 44 years, our drive and commitment has been and continues to be the ability to offer exquisite African hospitality. This has largely informed our strategy for customer retention and acquisition through new product development, innovation and guest recognition. Our joy is when guests enjoy a wonderful experience that will forever be etched on their minds” Mr Kariuki added.
The first property under the Signature Collection brand is Spirit of the Masai Mara, located in the private Siana Conservancy, which Sarova Hotels took over the management of in April 2018. Spirit of the Masai Mara is a niche, boutique lodge consisting of 10 well-appointed luxury suites, built on solid stone structures which uniquely blend traditional materials with a contemporary design. The new brand seeks to appeal to the discerning international and domestic travellers yearning for an exclusive and luxurious experience.
Spirit of the Masai Mara is just the first of other boutique products we aim to bring under this new brand. We intend to offer guests an array of choices under the Sarova Signature Collection. At the core of the Signature Collection identity is a property that offers guests a high level of service & culinary cuisine, unique and memorable experiences which resonate with the guests’ expectations of luxury and exclusivity.