Zimbabwe: Women Urged to Participate in Tourism

Share
Tweet
Post
Send

First Lady Auxillia Mnangagwa Monday 25th February encouraged women to actively participate in the tourism sector and help contribute to economic development.

She made the remarks while officially launching the Women in Tourism initiative which is expected to increase participation by women in the sector.

The function which was running under the theme, “Women Empowerment for Tourism Growth and Sustainable Development” was attended by Environment, Tourism and Hospitality Industry Minister Prisca Mupfumira, Senate President Mabel Chinomona and Women’s Affairs, Community Small and Medium Enterprises Development Minister Sithembiso Nyoni, senior Government officials, United Nations delegates, development partners, representatives from the financial sector, women organisations and church organisations.

Participants mainly women at the launch of the Women in Tourism chapter

“At our level as women our time for individualism is past us. The world trends demand that we form alliances and we become powerful forces together. Let us work together so that our efforts will not go in vain. These projects require common unity so I encourage you to be united and maintain oneness,” she said.

“We as African women in tourism can explore our advantages and share notes on pertinent issues on socio and economic development. We need to compete with other women at regional and international level. This can only be achieved if we maintain our oneness.”

She expressed concern that according to the The World Tourism Organisation(UNWTO) report, women were contributing a substantial amount of unpaid labour to home-based tourism businesses.

“I therefore urge you the executive committee to prioritise these key areas to promote gender equality in tourism.

“(UNWTO) also noted that in some countries like Nicaragua and Panama more than 70 percent of business owners are women compared to just over 20 percent in other sectors.

“On employment the International Labour Organisation found out that women make up between 60 to 70 percent of the labour force in the hotel sector.

“A study in Bulgaria revealed 71 percent of managers and administrators in tourism compared to 29 percent in the country as a whole.

“I call for more concerted efforts for women to be more visible and active through various initiatives and strategies. Women must endeavour to record their achievements, challenges, statistics in occasional journals and reports to track progress and take corrective measures,” she said.

She urged the newly appointed executive to shun corruption.

“We have a mammoth task which honesty, patience accountability dedication and willingness to work with other women at all levels. We say no to corruption.

“Women are less corrupt. Let us continue to shine and shun corruption,” she said .

Minister Mupfumira said Zimbabwe had made positive strides in tourism and was on the World’s top three list of the must visit countries.

Source: By Elita Chikwati and Ellen Chasokela -The Herald Zimbabwe

Share
Tweet
Post
Send

Related Posts

Seychelles back on UN Tourism Executive Council

The Republic of Seychelles has been elected to the Executive Council of the UN Tourism Commission for Africa (CAF) for the 2025–2029 term, marking a proud moment for the island

Sponsored

Follow Us

Follow Us on X

#VoyagesAfriq | Day 2 of #FHSAfrica2025 wrapped with impactful conversations on investment, innovation & growth.

As we gear up for Day 3, anticipation builds for deeper insights into sustainability & strategy.

Cape Town, let’s keep the momentum strong!

4

#VoyagesAfriq | Tourism in Africa is brimming with investment potential!

Let’s unlock opportunities at TIFA 2025 in KwaZulu-Natal, 27–29 August.

Be part of the drive to scale impact-driven tourism across the continent.
#TIFA2025

https://tourisminvestmentforum.africa/

Ready to discover Africa’s tourism in a whole new way?

Subscribe to #VoyagesAfriq’s newsletter for insider tips, travel updates, and industry trends that put you in the know.

Stay updated, stay inspired—sign up today!
#TourismNews|

#VoyagesAfriq | At #FHSAfrica2025, Matthew Weihs sat down with David Green, CEO of V&A Waterfront, for a impactful exchange as he received the FHS Africa Outstanding Contribution to Hospitality Award recognizing his impactful leadership in the sector.
#TourismLeadership

4

Load More