2nd annual Africa Business and MICE Tourism Master Class slated for June 10-12 in Johannesburg

Share
Tweet
Post
Send

The 2nd edition of the Africa Business and MICE Master Class will be held in Johannesburg at the BDO South Africa offices from 10 to 12 June, 2019.

This programme will grant industry professionals and practitioners from across Africa an opportunity to learn from renowned industry experts, connect with like-minded individuals and benefit from first-hand advice on how to advance growth in their organisations, businesses and destinations.

This class will be presented by Africa Tourism Partners and its lead strategic partners, BDO South Africa and South Africa Conference Association Industry (SAACI). “Collaboration is integral to the growth of the MICE industry across Africa.

BDO is proud to be associated with the Africa MICE Masterclass programme where not only new comers benefit from the expertise of established industry players, but the experts also learn from each other,” highlights Christelle Grohmann, Director, BDO Advisory. “We look forward to hosting you from 10 to 12 June at our office in Johannesburg.” She adds.

This year’s programme has been designed in response to the high interest and recognition that the 2018 Africa Business and MICE Master Class received, making it a sought-after Continuing Professional Development (CPD) and Capacity Building programme among practitioners and professionals.

The inaugural course was held at the same time last year, and featured illustrious industry experts and attendees from 14 African countries including Botswana, Ghana, Madagascar, Lesotho, Malawi, Mozambique, Nigeria, Tanzania, Swaziland, Kenya, Rwanda, South Africa, Zimbabwe and Zambia.

“Many attendees at the Africa MICE Masterclass 2018 voiced their satisfaction with the event indicating that the intimate and interactive format and the depth and range of knowledge of the speakers kept them absorbed throughout.

Even the speakers commented on it being a well-rounded learning experience that also benefited them. This is industry learning from industry from real working examples.” States Lee-Anne Bac, Director, BDO Advisory & Masterclass 2018 Attendee.

Considering the increased number of African exhibitors and buyers who participated at the 2019 Meetings Africa held in February this year, it is apparent that more countries, tourism boards, convention bureaus, conference facilities, professional conference organisers and the entire African Business and MICE Tourism community now appreciate the significance of the sector.

Speaking at the 2019 Meetings Africa, South Africa Minister of Tourism, Mr. Derek Hanekom stated that Business Tourism has earned its place at the economic table. He also revealed that the sector earned R71 billion revenue and contributed R115 billion to South Africa’s Gross Domestic Product (GDP). This buttresses the sector’s relevance in African economies.

The Master Class is a two-and-a-half day CPD programme designed with a variety of theory and practical sessions and the opportunity for further engagement in the form of business-to-business meetings. It will be conducted in conjunction with BDO South Africa, and key industry associations, including SAACI.

The course is delivered by faculty experts through a practical and interactive Action-Learning methodology. This approach allows attendees to gain fresh industry insights and global best practices, learn from industry experts and connect with executives from across the continent.

To register, for Business-to-Business or sponsorship opportunities please contact: Ms. Aretha Nozipho Bohlela at: aretha@africatourismpartners.com or +27 81 303 7030.

Share
Tweet
Post
Send

Related Posts

SA:  Park Hyatt Johannesburg Unveils Room 32 

 In a city where culinary ambition is on the rise, Park Hyatt Johannesburg has quietly – and confidently – opened the doors to Room 32, a refined dining destination that

Sponsored

Follow Us

Follow Us on X

Thank you, Your Excellency President Tshisekedi @fatshi13 for lighting up the inaugural #WorldMusicTourismFestival and my deep and heartfelt thanks to my brother Minister Didier M'Pambia, your unstoppable passion in putting the DRC and Africa’s vibrant culture on the global stage

#VoyagesAfriq | Two days until the Seychelles becomes the world's sailing stage!

Race by day, revel by night.

Daily ceremonies, exotic anchorages & marine beauty await.

Join the Seychelles Challenge from 20–29 July 2025.

#SailingSeychelles

https://seychelles.com/listingdetails/6716230f292e62692459b790?utm_source=digital-marketing&utm_campaign=The-Seychelles-Challenge-2025&utm_medium=landing-page

#VoyagesAfriq | Network under Kenyan skies.

Engage with tourism leaders & forge partnerships that span continents.

Visit Essence of Africa 2025 in Malindi, 7–9 Oct 2025.

Build relationships that last!
https://essenceofafrica.travel/

#VoyagesAfriq | Ready to reshape your tourism business?

WTE Miami 2025 is your platform!

Join us Sept 17–18 in the city where innovation meets opportunity.

Register early for premium access and exposure!

https://www.wtemiami.com

Load More