Tanzania looks to market segmentation to grow tourism

Share
Tweet
Post
Send

Tanzania is looking to grow its tourism numbers; and with an audacious target of 2 million tourists by 2020, its main tourism agency says, it is hoping to attract visitors from other markets in addition to their traditional ones.

Recent research conducted by the Tanzanian Tourist Board (TTB) showed that the East African country inducts high numbers of Chinese visits to the country. These Asian visitors spend about 800 dollars per day and stay for at least 5 days each.

The board however believes that as turn attention to other nationals around the world, it’s on the cusp of breaking tourism market frontiers.

In an exclusive interview with VoyagesAfriq on the sidelines of this year’s Swahili International Tourism Expo (SITE 2019), Justice Thomas Mihayo, Chairman of the Tanzania Tourism Board, said the country’s traditional market has always been the Americans, British and Germans and recently Sweden, Norway and Russia, however the tourist board is looking out on Southern Korea because of the market potential.

“For a country like ours where we have over 20 game parks and a lot of marine like the beach and antiquities, right now we are trying to make sure we flow with the current by trying to convince many visitors to put in high end hotels in our game park” he stated.

According to him, the country is well positioned to take care of all categories of tourists, including high end, moderate and the normal expenditure tourist.

Share
Tweet
Post
Send

Related Posts

Juliana Kagwa is new Uganda Tourism Board CEO

The Uganda Tourism Board (UTB) has announced Juliana Kagwa, a highly accomplished leader in marketing and management, as its new CEO. This exciting appointment signals a fresh, dynamic direction for

Sponsored

Follow Us

Follow Us on X

#VoyagesAfriq The Uganda Tourism Board (UTB) has announced Juliana Kagwa, a highly accomplished leader in marketing and management, as its new CEO. @JulzKagwa @TourismBoardUg

🔗

#VoyagesAfriq || The largest ever edition of @IMEX_Group Frankfurt opened its doors yesterday . The show, taking place May 20-22, is the biggest yet in terms of exhibitor floor space, welcoming almost 3,000 exhibiting companies.

🔗 #imex2025

#VoyagesAfriq | Don’t miss your runway moment at WTE Miami 2025, Sept 17–18!

2 days, 400+ exhibitors, 60+ countries, 1 global hub.

Early registration = exclusive perks + premium visibility.

Book your space now!

https://wtemiami.com/

#VoyagesAfriq | ICCA unveils the 2024 Country & City Rankings, offering strategic insights into global association meetings.

The enhanced report affirms ICCA’s role in driving impact and legacy.

Read more:

@ICCAWorld

Load More